Assistant Store Manager - Evans Cycles

Frasers Group; Stretford; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Commission-led bonuses across products

Monthly Group Rewards & Recognition

Development courses with national qual

Group-wide 20% discount across Frasers

Discounted gym membership

Job summary

Evans Cycles, part of Frasers Group, is seeking an Assistant Manager to support the Store Manager in day-to-day operations and lead the cycling team to deliver outstanding customer service. You will drive sales, train staff, manage stock, and ensure the store runs smoothly while maintaining high standards of presentation and safety.

The role requires previous retail management experience, strong leadership, and a passion for cycling.

Qualifications

• Retail management or supervisory experience.
• Strong leadership and customer service skills.
• Sales-driven with a track record of meeting targets.
• Knowledge and enthusiasm for cycling products is desirable.
• Organised, adaptable and capable of working in a fast-paced environment.
• Proficient with administrative tasks and scheduling.

Responsibilities

• Support Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
• Set high standards for customer experience and ensure these are consistently met.
• Drive sales by coaching the team on product knowledge, selling techniques, and service excellence.
• Oversee merchandising standards to keep the store well-presented and commercially strong.
• Assist with staff training and development, helping the team grow their skills and knowledge.
• Support inventory management including stock levels, restocking, and accuracy checks.
• Overseeing cash handling procedures and store operations, including opening and closing duties.
• Promote a safe, compliant, and well-organised store environment.
• Gather customer feedback and share ideas to improve store performance.
• Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

Skills

Leadership

Customer service

Sales targets

Team motivation

Cycling product knowledge

Administrative skills

Job description

As an Assistant Manager at Evans Cycles, you’ll support the Store Manager in running the store day-to-day - leading the team, driving sales, and delivering the best possible experience for every customer. You’ll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

What You’ll Be Doing

Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.

Setting high standards for customer experience and ensuring these are consistently met.

Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.

Overseeing merchandising standards to keep the store well-presented and commercially strong.

Assisting with staff training and development, helping the team grow their skills and knowledge.

Supporting inventory management including stock levels, restocking, and accuracy checks.

Overseeing cash handling procedures and store operations, including opening and closing duties.

Promoting a safe, compliant, and well-organised store environment.

Gathering customer feedback and sharing ideas to improve store performance.

Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

About You

Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).

Strong leadership skills with the ability to motivate and inspire a team.

Passionate about customer service with excellent communication skills.

Sales-driven, with experience meeting and exceeding sales targets.

Knowledge and enthusiasm for cycling products is highly desirable.

Organised, adaptable, and comfortable working in a fast-paced environment.

Computer-literate and confident with administrative tasks.

Flexible to work evenings, weekends, and varied shifts in line with store hours.

Why Join Us?

We don’t just sell bikes - we live cycling. As part of Evans Cycles and the wider Frasers Group, you’ll have access to great rewards, development, and opportunities to grow your career.

Here’s what you can expect:

• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.