Assistant Store Manager - 40 Hours - Merrell

WOLVERINE; Cannock; On-site; GBP 25,000 - 35,000; Full time

Job summary

A global branded footwear company is looking for an Assistant Store Manager for the Merrell outlet in Cannock. The role involves driving sales performance, developing the team, and ensuring a high-quality guest experience. Ideal candidates will have retail management experience, strong leadership skills, and a passion for the Merrell brand. This position offers competitive pay and opportunities for career growth within a global business.

Benefits

Competitive salary package

Staff discount across the Wolverine portfolio

Opportunities for growth within the company

Qualifications

• Retail management experience required.
• Ability to motivate and develop a team essential.
• Strong communication skills are critical.

Responsibilities

• Accountable for performance of the Merrell outlet store.
• Support daily operations and manage stock flow.
• Ensure exceptional guest experience from welcome to checkout.

Skills

Previous experience in retail management

Proven track record of achieving sales and KPI targets

Strong leadership skills

Excellent communication and interpersonal skills

Passion for the Merrell brand

Highly organised

Job description

Current employees, please apply in Workday.

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide's continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers - every step of the way.

As an Assistant Manager, you are always on hand to resolve issues and identify fun and fresh ways of doing things and you are loyal and passionate about your customers and your team. Partnering with your manager will give you the chance to make your mark on the store and with plenty of opportunities to grow within the company, this is the ideal role for someone looking to learn more about retail management and develop within the management team. This role plays an integral support role to the Store Manager in managing the overall operations of the store, driving sales alongside all relevant KPIS and leading & developing a cohesive team of highly motivated employees who can deliver memorable experiences for all our consumers.

Role Overview

The Assistant Store Manager - Merrell Cannock will take ownership of the Merrell outlet store, driving sales performance, team development, guest experience, and local community connection. While working closely with the Store Manager and the Saucony leadership counterpart, this role will ensure that Merrell's presence in Cannock is strong, consistent with brand values, and positioned for sustainable growth.

This is an opportunity for someone who thrives in retail leadership and is motivated by accountability, ownership, and delivering results.

Key Responsibilities

Commercial & Operational Leadership

• Take full accountability for the performance of the Merrell outlet store, delivering against sales, conversion, ATV, and UPT goals.
• Support the Store Manager in executing daily operations, managing stock flow, floor layout, and visual merchandising standards.
• Analyse store KPIs, identify opportunities for growth, and take proactive steps to improve performance.
• Work with the Store Manager and cross-brand counterpart to optimise staffing schedules across both stores.

Team Development & Coaching

• Lead, inspire, and support team members allocated to the Merrell store, creating a culture of accountability and pride.
• Train and coach the team in delivering premium guest experience and strong product knowledge.
• Drive performance through clear expectations, regular feedback, and development opportunities.

Guest Experience & Community

• Ensure Merrell guests receive an exceptional brand experience, from welcome to checkout.
• Champion the Merrell community within the Cannock market, supporting initiatives that connect the store to local outdoor enthusiasts and hikers.
• Partner with HQ teams on activations, campaigns, and events that build brand presence.

Ownership & Growth

• Act as the "owner" of the Merrell Cannock store, taking responsibility for results and standards.
• Drive awareness of Merrell as a performance and lifestyle brand within the outlet market.
• Collaborate with the Saucony ASM and wider Cannock leadership to share best practice, but remain accountable for Merrell's growth.

Skills & Experience

• Previous experience in retail management (Supervisor or ASM level).
• Proven track record of achieving sales and KPI targets.
• Strong leadership skills with the ability to motivate and develop a team.
• Excellent communication and interpersonal skills.
• Passion for the Merrell brand and enthusiasm for the outdoors, hiking, or performance footwear.
• Highly organised, with the ability to balance operational detail with big-picture ownership.

What We Offer

• Competitive salary package.
• Staff discount across the Wolverine portfolio of brands.
• Opportunity to grow and develop within a global business.
• The chance to lead Merrell in a unique outlet market, building brand presence and community.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.