Assistant Store Manager

Pentland Brands; Manchester; On-site; GBP 23,000 - 30,000; Full time

Job summary

Pentland Brands is looking for an Assistant Store Manager to help lead their new store in Manchester, ensuring both exemplary customer service and team performance. You will support the Store Manager in delivering strong commercial results while fostering an engaged team from day one.

This role requires retail experience, a passion for the outdoors, and strong leadership skills, aligning with Berghaus' values of innovation and community. The position is a unique opportunity to shape a brand presence in a dynamic city.

Qualifications

• Retail experience in a supervisory or senior sales role.
• Experience supporting team leadership and delivering results on the shop floor.
• Passion for the outdoors or strong interest in performance-led products.
• Proactive, hands-on, solutions-focused.
• Strong communication and people skills.
• Commercial awareness with a drive to hit targets.

Responsibilities

• Support recruitment, onboarding, and development of the store team.
• Lead shifts and act as manager-on-duty when required.
• Drive performance against KPIs including sales and conversion.
• Ensure smooth day-to-day store operations.

Skills

Retail experience in a supervisory role

Team leadership

Strong communication skills

Commercial awareness

Job description

Overview

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

As Assistant Store Manager, you are the engine of the shop floor—connecting strategy to execution.

You’ll support the Store Manager in delivering strong commercial results while ensuring the team delivers an exceptional, knowledgeable, and authentic brand experience. You’ll lead by example, stepping up to take ownership when needed and helping to build a high-performing, engaged team from day one.

What you’ll be doing

Team Leadership & Coaching

• Support recruitment, onboarding, and development of the store team
• Lead shifts and act as manager-on-duty when required
• Coach team members to deliver strong service and product knowledge

Commercial Delivery

• Drive performance against KPIs including sales, conversion, and ATV
• Use daily and weekly trading data to identify opportunities
• Support execution of visual merchandising and product launches

Consumer Experience

• Deliver a hands-on, front-of-house leadership presence
• Ensure every customer interaction reflects Berghaus expertise and values
• Help the team confidently communicate technical product features

Operations & Standards

• Support smooth day-to-day store operations (stock, processes, compliance)
• Maintain high standards across the shop floor and back-of-house
• Ensure the store is always customer-ready and brand-aligned

Community & Brand Activation

• Support local initiatives, events, and partnerships
• Help position the store as part of the Manchester outdoor community

What you’ll bring

• Retail experience in a supervisory or senior sales role
• Experience supporting team leadership and delivering results on the shop floor
• Passion for the outdoors, or a strong interest in performance-led products
• Proactive, hands-on, and solutions-focused
• Comfortable taking ownership and stepping into leadership when needed
• Strong communication and people skills
• Commercial awareness with a drive to hit targets
• Ability to coach others and lead by example

Why Berghaus?

Berghaus is a brand built for the outdoors, shaped by decades of innovation, exploration and a belief that great kit helps people go further.

Our new Manchester store is an opportunity to bring that spirit to life in one of the UK’s most dynamic cities, creating a space where customers can discover technical product, get expert advice and connect with a brand that understands real life outside.

Joining Berghaus Manchester means becoming part of something from the beginning. You’ll help build the team, set the standard for service and storytelling, and create a store that customers trust, return to and see as part of their outdoor journey.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

• Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.
• Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.
• Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.