Assistant Store Manager

Frasers Group; Manchester; On-site; GBP 22,000 - 32,000; Full time

Benefits offered by this job

Commission-led bonuses across a wide产品

Group Rewards & Recognition

40% in-store uniform discount

Frasers Group 20% discount across allB

Discounted gym membership

Job summary

Evans Cycles, part of Frasers Group, is seeking an Assistant Manager to support the Store Manager in day-to-day operations and team leadership. You will drive sales, coach staff, and ensure an outstanding customer experience in a cycling-focused environment.

The role requires retail supervisory experience, strong leadership, and a passion for cycling. You will work in a fast-paced store with a focus on service excellence and commercial performance.

Qualifications

• Proven retail management or supervisory experience.
• Strong leadership to motivate a team and drive performance.
• Experience in cycling or sporting goods is a bonus.

Responsibilities

• Support Store Manager to lead the team and achieve sales targets.
• Maintain high standards of customer experience and store presentation.
• Coach staff on product knowledge and selling techniques.
• Oversee merchandising and inventory accuracy.
• Assist with scheduling, payroll, and reporting as required.

Skills

Leadership

Customer service

Sales target achievement

Merchandising

Training & development

Cash handling & operations

Tools

POS system

Job description

As an Assistant Manager at Evans Cycles, you’ll support the Store Manager in running the store day-to-day – leading the team, driving sales, and delivering the best possible experience for every customer. You’ll combine strong retail management skills with a genuine passion for cycling, inspiring your team to achieve great results while ensuring the store runs smoothly and efficiently.

Job Description

What You’ll Be Doing

• Supporting the Store Manager in leading and motivating the team to deliver excellent service and achieve sales targets.
• Setting high standards for customer experience and ensuring these are consistently met.
• Driving sales by coaching the team on product knowledge, selling techniques, and service excellence.
• Overseeing merchandising standards to keep the store well-presented and commercially strong.
• Assisting with staff training and development, helping the team grow their skills and knowledge.
• Supporting inventory management including stock levels, restocking, and accuracy checks.
• Overseeing cash handling procedures and store operations, including opening and closing duties.
• Promoting a safe, compliant, and well-organised store environment.
• Gathering customer feedback and sharing ideas to improve store performance.
• Carrying out administrative tasks such as scheduling, payroll, and reporting as required.

About You

• Previous retail management or supervisory experience (cycling or sporting goods experience is a bonus).
• Strong leadership skills with the ability to motivate and inspire a team.

Passionate About Customer Service With Excellent Communication Skills.

• Sales-driven, with experience meeting and exceeding sales targets.
• Knowledge and enthusiasm for cycling products is highly desirable.
• Organised, adaptable, and comfortable working in a fast-paced environment.
• Computer-literate and confident with administrative tasks.
• Flexible to work evenings, weekends, and varied shifts in line with store hours.

Additional Information

Why Join Us?

We don’t just sell bikes – we live cycling. As part of Evans Cycles and the wider Frasers Group, you’ll have access to great rewards, development, and opportunities to grow your career.

Here’s What You Can Expect

• Commission-led bonuses across a wide range of products.
• Monthly Group Rewards & Recognition.
• A wide range of development courses with national qualifications.
• 40% in-store uniform discount.
• Group-wide 20% discount across all Frasers Group brands.
• Discounted gym membership.