Assistant Store Manager

Jewells; London; On-site; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking an Assistant Store Manager to join their dynamic team in London. This role offers a unique opportunity to blend leadership with hands-on learning in a luxury retail environment. As the right hand to the Store Manager, you will inspire your team, drive sales, and ensure every customer enjoys a memorable shopping experience. With full training provided in specialist services like Piercing and Jewellery Welding, you will enhance your skills while contributing to a vibrant and inclusive workplace. If you thrive in fast-paced settings and are passionate about fashion, this position is perfect for you.

Benefits

Competitive Salary + Commission & Bonuses

Career Growth

Jewellery Allowance & Generous Team Discounts

Full Training in Piercing & Jewellery Welding

Exciting Incentives & Competitions

Birthday Day Off

Qualifications

• 2-3 years of retail experience in jewellery, fashion, or luxury retail.
• Strong leadership skills and a customer-first mindset.

Responsibilities

• Deliver a world-class customer experience and lead by example.
• Support in driving sales and store performance through effective strategies.
• Coach and develop the team while overseeing operational excellence.

Skills

Retail Experience

Leadership

Customer Service

Sales Target Achievement

Problem Solving

Fashion Knowledge

Education

No formal education required

Job description

Brent Cross Shopping Centre, London

Our Story

At JEWELLS, we don’t just sell jewellery—we help people express themselves with confidence. Blending trend-led design with casual luxury, we create immersive retail experiences that go beyond jewellery, offering permanent jewellery, fine line tattooing, and curated piercing services.

With ambitious global expansion plans (1,000 stores in 45 countries!), now is the perfect time to join our growing team.

About the Role

As Assistant Store Manager, you’ll be the right hand to the Store Manager, ensuring the store runs seamlessly while delivering an unforgettable luxury retail experience.

You’ll motivate and inspire the team, helping them exceed sales targets while making every customer feel like their best self. Your role will also involve hands-on learning—you’ll receive full training in Piercing & Jewellery Welding, enabling you to support the store team in delivering these specialist services.

This is a fast-paced, dynamic role, perfect for someone who thrives on leading, coaching, and driving sales while also embracing new skills.

What You’ll Do:

• Deliver a world-class customer experience – Lead by example, ensuring every interaction is warm, personalised, and memorable.
• Support in driving sales & store performance – Assist in executing sales strategies, achieving KPIs, and identifying growth opportunities.
• Become a trained expert in Piercing & Jewellery Welding – Support the team in delivering these specialist services to enhance the customer experience.
• Coach & develop the team – Help train, inspire, and empower your team to perform at their best.
• Operational excellence – Oversee inventory, loss prevention, and visual merchandising to keep the store running smoothly.
• Step up when needed – Confidently take charge in the Store Manager’s absence and act as a key point of communication.

What We’re Looking For:

• 2-3 years’ retail experience within jewellery, fashion and/ or luxury retail.
• Leadership qualities – A natural motivator who thrives in a fast-paced environment. Ability to step up when the Store Manager is Absent.
• Customer-first mindset – Passionate about delivering an exceptional shopping experience.
• Become a trained expert in Piercing & Jewellery Welding – Support your team in delivering these specialist services – No prior experience needed, full certification provided!
• Results-driven – Confident with KPIs, sales targets, and store profitability.
• A proactive problem solver – Able to adapt, take initiative, and find solutions.
• Passion for fashion & styling – Keeps up with trends and understands the power of personalisation.
• Flexibility – Available for evenings, weekends, and peak trading periods.

Perks & Benefits:

• Competitive Salary + Commission & Bonuses
• Career Growth – Develop your skills and grow with a global brand.
• Jewellery Allowance & Generous Team Discounts
• Full Training in Piercing & Jewellery Welding (Certification Provided)
• Exciting Incentives & Competitions
• Birthday Day Off

At JEWELLS, we celebrate diversity and inclusivity, welcoming applicants from all backgrounds.