Assistant Store Manager

Creme London; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A premium dessert destination in London is seeking an experienced Assistant Store Manager to lead operations and deliver outstanding customer service. You will support the Store Manager, coach a motivated team, and ensure high standards in a fast-paced environment. Ideal candidates will have strong leadership, communication skills, and a passion for hospitality. This full-time role offers career growth and a dynamic team culture.

Benefits

Career growth opportunities

50% discounts across all venues

Enhanced benefits including sick and holiday pay

Recognitions and staff incentives

Positive team culture

Qualifications

• Experience as an Assistant Manager or Supervisor in hospitality.
• Passion for creating memorable guest experiences.
• Good understanding of food safety and health standards.

Responsibilities

• Support daily operations and shift supervision.
• Coach front-of-house team for excellent service.
• Maintain cleanliness and health & safety standards.
• Handle guest feedback and resolve service issues.

Skills

Leadership

Team-building

Customer service

Communication

Organization

Job description

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Crème London is looking for a passionate and experienced Assistant Store Manager to join our dynamic team at Crème Soho on a full-time basis. If you’re a natural leader with a love for hospitality, premium products, and team culture, this is your chance to help lead one of London’s most talked-about dessert destinations.

POSITION SUMMARY

As Assistant Store Manager, you will work closely with the Store Manager to oversee the daily operations of our Soho store. You’ll help lead a motivated front-of-house team, deliver outstanding service, and ensure that both team and guests feel valued. This is a hands-on role suited to someone who is calm under pressure, detail-oriented, and thrives in a fast-paced, high-energy environment.

KEY RESPONSIBILITIES

Support the Store Manager in leading daily operations, opening/closing procedures, and shift supervision

Coach and develop the FOH team to deliver excellent customer service with confidence and warmth

Monitor and maintain high standards in cleanliness, presentation, and health & safety

Assist with inventory, ordering, and compliance systems such as Marketman and Alert65

Handle guest feedback professionally and proactively resolve any service issues

Help manage rotas, timekeeping, and labour costs in line with business needs

Support team well being, morale, and training through a positive and inclusive leadership style

KEY REQUIREMENTS

Previous experience as an Assistant Manager or Supervisor in a high-quality café, bakery, or hospitality venue

A natural leader with strong communication and team-building skills

Passion for customer service and creating memorable guest experiences

Organised and confident with systems, reporting, and daily operations

Good understanding of food safety, compliance, and health & safety standards

Flexible, proactive, and willing to go the extra mile during busy periods

WHAT WE OFFER

Career Growth – Clear development path within a growing hospitality group

Training & Support – On-the-job coaching from experienced leaders

Generous Discounts – 50% off across all BVC Group venues and CODE app perks

Enhanced Benefits – Including sick pay, holiday pay, and family leave

Recognition & Rewards – Long-service milestones and staff incentives

Team Culture – Join a close-knit, high-energy team that celebrates success