Assistant Store Manager

JD Sports Fashion Plc; Cheltenham; On-site; GBP 25,000 - 35,000; Full time

Job summary

JD Sports Fashion Plc is seeking an Assistant Manager to lead operations in Cheltenham. This role involves supporting the Store Manager, driving sales targets, and nurturing a high-performing team in a dynamic retail environment. Ideal candidates will possess prior management experience, leadership skills, and an understanding of retail trends.

Benefits

Quarterly discretionary bonus schemes

30% discount on products

Exclusive deals on retail and hospitality

Access to digital health services

Wide range of development courses

Access to apprenticeships

Discounted gym memberships

Life Assurance

Opportunities to volunteer

Qualifications

• Previous supervisory or management experience in a fast-paced retail environment.
• Passionate about retail with a good understanding of trends.
• Proven track record of achieving sales targets.

Responsibilities

• Support the Store Manager in running store operations.
• Achieve or exceed sales & KPI targets.
• Recruit, train, and develop staff.

Skills

Leadership

Communication

Customer Service

Retail Knowledge

Data Analysis

Job description

29 May 2025

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Role overview:

We are seeking a skilled Assistant Manager with strong leadership & communication abilities to guide their team towards achieving sales & KPI targets whilst providing unparalleled service.

Responsibilities:

Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales & KPI targets. Setting clear sales goals, tracking performances whilst evolving processes to ensure continuous store growth.

Creating a positive team culture through recruiting, training & continuously developing your staff. Building a motivated and high performing team, increasing chances of store success.

Analysing sales data and financial reports to make quick and well-informed decisions alongside the Store Manager, identifying and responding to areas of opportunity Operationally & Commercially .

Act as the point of contact for colleagues in the manager’s absence.

Provide excellent customer service, addressing inquiries and resolving complaints professionally.

Help manage day-to-day operations, including opening and closing procedures.

Support cash management tasks, such as processing transactions and reconciling tills.

Participate in hiring, onboarding, and training new employees.

Provide feedback and coaching to colleagues to improve performance.

Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity

Role objectives and KPI’s:

Contribute to achieving or exceeding the stores monthly sales target.

Drive all additional KPI s including but not limited to Units, Conversion, ATV, UPT .

Achieve upselling or cross-selling targets.

Maintain a high Net Promotor Score.

Ensure stock accuracy during store Audits.

Ensure all new colleagues complete mandatory training required .

Ensure employee satisfaction stores or engagement survey results meet or exceed company benchmarks.

Assist in keeping operational costs within the allocated budget

Skills and Experience :

Previous supervisory or management experience in a fast-paced Retail/ Customer Facing environment

Passionate about retail & hold a good understanding of the latest trends and our competitors

Previous experience of coaching and developing individuals

Proven track record of achieving and exceeding sales targets and KPI’s

Experience in analysing KPI’s data to making commercial decisions

Keen eye for detail & commerciality. Previous experience within visual merchandising would be advantageous

Promote JD Group values to internal and external stakeholders

We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits:

Quarterly discretionary bonus schemes

Company discount of 30% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors)

Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health)

Access to digital health and well-being services through our benefits platform (TELUS Health)

Health cash plans

Wide range of internal development courses to support personal and professional development throughout your career journey with the Group

Access to apprenticeships & accredited qualifications - Earn while you learn and gain nationally recognised qualifications (England Only)

Discounted Gym memberships at JD Gyms

Life Assurance

Access to colleague networks, to share lived experiences and support initiatives that drive positive change.

Opportunities to volunteer and contribute to JD Foundation

Employer engagement forums to help influence positive change

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.