Assistant Store Leader

SKIMS; City of Westminster; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Competitive pay with bonus structure

401(k) plan

Generous employee discount

Paid Time Off

Health, Dental, Vision, Life Insurance

Mental health benefits

Parental leave

Employee referral bonus

Job summary

SKIMS is seeking an Assistant Store Leader for the Regent Street flagship in London. You will partner with the Store Leader to ensure the store runs smoothly, delivers luxury service, and achieves sales and profitability targets.

You will coach Supervisors and Brand Ambassadors, lead talent processes, maintain visual standards, and foster an inclusive, high-performing culture rooted in trust and growth. You’ll also manage daily operations, scheduling and inventory while ensuring compliance and

Qualifications

• 2–4 years in a leadership role
• Strong knowledge of hiring, onboarding, and performance management best practices
• Experience handling employee relations with professionalism and confidentiality
• Understanding of customer service principles and impact of people leadership on business results
• Knowledge of relevant employment laws and regulations
• Strong leadership skills to motivate and coach teams
• High emotional intelligence and ability to navigate interpersonal challenges fairly
• Ability to build trust and connect with team members

Responsibilities

• Partner with Store Leader to drive Regent Street flagship success
• Lead, coach, and develop Supervisors, Sales Associates, and Brand Ambassadors
• Foster an inclusive, collaborative and high-performing culture with feedback and accountability
• Support recruitment, onboarding, training, succession planning and performance management
• Lead daily walks, team huddles, and align operations and communication
• Deliver elevated, luxury-inspired service and build client relationships
• Resolve customer concerns and drive clienteling and repeat business
• Maintain visual merchandising, cleanliness and presentation standards
• Support sales, profitability and productivity goals
• Monitor KPIs, trends and behaviors to identify growth opportunities
• Coach teams using data to improve results
• Execute promotions and product launches with cross-functional teams
• Handle daily store operations, scheduling, inventory, cash handling and loss prevention
• Ensure policy and health & safety compliance and stock availability
• Assist with shipment processing and replenishment to maintain inventory accuracy

Skills

Leadership

Hiring & onboarding

Performance management

Employee relations

Customer service

Employment law awareness

People leadership

Emotional intelligence

Trust & culture building

Job description

Assistant Store Leader

Department: Retail EMEA

Employment Type: Full Time

Location: Regents Street, London, England, UK

Reporting To: Lauren Leeson

Description

Assistant Store Leader

SKIMS is a solutions-oriented brand creating the next-generation of underwear, loungewear, and shapewear.

We set new standards with our game-changing product and are a driving force within pop culture. As an Assistant Store Leader, you will work closely with the Store Leader to ensure the store is operationally sound, business results are achieved, and exceptional customer service is provided consistently.

As an Assistant Store Leader, you will work closely with the Store Leader to build a high-performing, inclusive team culture and lead all people-related responsibilities from talent acquisition and onboarding to development, performance, and employee relations.

In this role, you’ll bring strong emotional intelligence, operational focus, and a people-first leadership style to every aspect of the day to day business in store. You inspire confidence and accountability while shaping a store culture that prioritizes growth, trust, and meaningful connection.

Responsibilities

• Partner with the Store Leader to drive the overall success of the Regent Street Flagship.
• Lead, coach, and develop Supervisors, Sales Associates, and Brand Ambassadors to achieve individual and team performance goals.
• Foster an inclusive, collaborative, and high-performing culture where feedback, accountability, and continuous development are part of everyday leadership.
• Support recruitment, onboarding, training, succession planning, and performance management.
• Act as a role model for the SKIMS Standard, demonstrating professionalism, integrity, and exceptional leadership.
• Lead daily business walks, team huddles, and operational communication to ensure alignment across the store.

• Deliver an elevated luxury-inspired service experience that exceeds guest expectations.
• Build lasting relationships with clients through exceptional service and product expertise.
• Resolve customer concerns quickly and professionally while maintaining a positive shopping experience.
• Champion clienteling initiatives and encourage repeat business through personalized service.
• Ensure visual merchandising, cleanliness, and presentation standards are consistently maintained throughout the store.

• Support the delivery of sales, profitability, and productivity goals.
• Monitor business trends, KPIs, and customer behaviors to identify opportunities for growth.
• Coach teams using sales data and performance insights to improve results.
• Drive conversion, units per transaction, average order value, and customer engagement.
• Execute promotional strategies and product launches in partnership with cross-functional teams.

• Support all aspects of daily store operations, including opening and closing procedures, scheduling, inventory management, cash handling, and loss prevention.
• Ensure compliance with company policies, UK employment legislation, health and safety requirements, and operational procedures.
• Partner with Operations and Product teams to maintain inventory accuracy and stock availability.
• Assist with shipment processing, stockroom organization, replenishment, and inventory counts.
• Ensure operational excellence while maintaining flexibility within a fast-paced flagship environment.

Requirements

• 2–4 years of experience in a leadership role
• Strong knowledge of hiring, recruiting, onboarding, and performance management best practices
• Track record of proactively identify talent needs and build a strong pipeline through networking and ongoing outreach
• Experience handling employee relations with professionalism, confidentiality, and empathy
• A deep understanding of customer service principles and how people leadership impacts business outcomes
• It is important that you are knowledgeable about relevant employment laws and regulations to ensure compliance and mitigate legal risks.
• Strong leadership skills by motivating and coaching the team to achieve company and store business results
• Strong emotional intelligence and the ability to navigate interpersonal challenges with fairness and objectivity
• Ability to build trust, connect authentically with Team Members, and lead a team with confidence and care
• Passion for the SKIMS brand and an ability to embody our values and service approach in every interaction
• Must be able to stand and remain physically active and move around all areas of the store and be accessible to customers for 100% of the scheduled shift
• Ability to bend, reach, and stretch for product, as well as lift, carry, and move items up to 40 pounds regularly throughout the shift
• Full Time Availability Requirements: Open Availability. We value flexibility and expect you to be available to work evenings, weekends, holidays, and overtime as needed.
• Does not want to be an influencer

Benefits + Total Rewards

When you join SKIMS, you’re joining a fast growing company with opportunities for career development, creativity, and impact. We’re building something special, and we take care of our people along the way.

• Competitive Pay with a performance based Bonus structure
• 401(k) plan
• Generous employee discount
• Paid Time Off
• Comprehensive Health, Dental, Vision, and Life Insurance Plans
• Mental Health benefits to support your wellbeing
• Paid Parental Leave
• Employee Referral Bonus Program

SKIMS is committed to fostering a workplace where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome individuals from all backgrounds and experiences, believing that different voices drive creativity and innovation. Our team thrives on collaboration, mutual support, and a shared passion for excellence.