Assistant Social Media Brand Manager - Tiktok (12 Month FTC)

Wella Company; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading beauty company is seeking an Assistant Social Brand Manager to enhance brand visibility on TikTok. This hybrid role involves creating engaging content, managing influencer relationships, and analyzing performance metrics to drive brand engagement and sales.

Benefits

25 days holiday + additional day off for birthday

Optional Wella Pension Scheme

Optional Family Private Medical Insurance Cover

Income Protection

Life Insurance

Staff Discount

Gym Benefits

4 weeks working remotely abroad

Early Friday Finish during Summer

Qualifications

• Minimum 2-3 years experience in social media marketing focused on TikTok.
• Experience managing TikTok Shop operations and affiliate campaigns.

Responsibilities

• Develop and execute TikTok content strategies aligned with brand objectives.
• Track and analyze TikTok performance metrics for optimization.

Skills

Social Media Marketing

Content Creation

Analytics

Communication

Project Management

Job description

Position: Assistant Social Brand Manager – TikTok (12 Month FTC)

Location: London (Hybrid)

Reports to: Senior Social Brand Manager

Direct Reports: n/a

Scope / Brands: All Wella Company brands excluding GHD

ABOUT THE WELLA COMPANY

Together,WEenable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are seeking a dynamic and innovative Assistant Social Brand Manager with a passion for TikTok and social media trends. This role focuses on leveraging TikTok to drive brand awareness, engagement, and sales across our portfolio of consumer brands. In addition to creating and analyzing impactful content, you will manage relationships with content, influencer, and platform agencies to ensure seamless execution of our social strategies.

KEY RESPONSIBILITIES

Content Creation & Strategy:
Develop and execute engaging TikTok content strategies aligned with brand objectives, including viral campaigns and TikTok Shop activations. Oversee content calendars and ensure timely delivery of high-quality materials.

TikTok shop & Affiliates

TikTok Shop operations, including affiliate campaigns and commission structures.H ands-on experience with TikTok Creator Marketplace or similar affiliate management platforms. Ability to analyse performance data and optimise content and commission strategies accordingly.

Agency Management:
Lead day-to-day interactions with external content, influencer, and platform agencies to ensure alignment with Wella's goals and brand guidelines for all social activation plans. Monitor performance and provide direction to optimize results.

Influencer Team Collaboration:
Collaborate with the Influencer and Brand Managers to amplify brand visibility via share of voice, credibility and resonance via engagement rate and conversion via drive to Ecom or Tiktok shop by ensuring our other go to market plans connect with our owned, earned and paid efforts on the Tiktok channels.

Platform Optimization:
Stay updated on TikTok's evolving features and best practices, and work with agencies to maximize platform functionality and integrating in to plans how to leverage them to grow the reach, resonance and impact for the Wella brands.

Analytics & Performance Monitoring:
Track and analyze TikTok and TikTok shop performance metrics, providing actionable insights to optimize reach, engagement, and conversion rates. Ensure reporting from agencies is consistent and aligned with KPIs.

Innovation & Trends:
Experiment with emerging trends and formats on TikTok, positioning Wella Company as an industry leader in social media innovation.

Cross-functional Collaboration:
Work closely with internal marketing, PR, and digital teams to maintain a cohesive brand presence across all channels. Work closely with the Tiktok shop representative of the Ecommerce team to ensure a cohesive plan across owned, earned and paid activation driving to deliver our targets for Tiktok shop across all the brands that operate on that platform.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

• Proven experience in social media marketing, with a specific focus on TikTok and TikTok shop (minimum 2-3 years).

• Proven experience managing TikTok Shop operations, including affiliate campaigns and commission structures.

• Strong track record of content creation and campaigns that drive engagement, reach and business results.

• Demonstrated ability to manage and collaborate with external agencies and partners.

• Expertise in social media analytics tools and an ability to translate data into actionable insights.

• Proficiency in TikTok Shop to drive e-commerce sales is highly desirable.

• Creative storytelling skills with a consumer-first mindset. Hands on experience with content creation and editingn

• Excellent communication, negotiation, and project management abilities.

• Passion for the beauty industry and understanding of Wella Company’s core markets.

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Programme)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Programme (Bonus following exit from KKR, eligible after successful probation for permanent employees)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Companywants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender,disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on thislinkto review the Notification of Equal Opportunity Rights poster