Assistant Portfolio Manager - Nordics & Baltics

Brown-Forman; London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

An established industry player is seeking a dynamic Assistant Portfolio Manager to drive brand strategies across the Nordics and Baltics. This role offers a unique opportunity to collaborate with global teams, advocate for premium brands, and develop impactful marketing strategies. The successful candidate will engage with distribution partners and oversee brand performance, ensuring alignment with global standards. If you are passionate about brand marketing and eager to make a difference in a vibrant market, this role is perfect for you.

Benefits

Flexible working hours

Health insurance

Professional development opportunities

Employee discounts

Team-building events

Qualifications

• Experience in marketing or sales roles with a focus on brand management.
• Strong analytical skills for measuring brand performance and metrics.

Responsibilities

• Support development of annual brand plans and marketing strategies.
• Build relationships with global brand teams and local stakeholders.

Skills

Marketing

Digital Marketing

Data Analysis

Event Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Google Analytics

Job description

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Quote from Hiring Manager

The Assistant Portfolio Manager, Partner Markets - Nordics and Baltics is a key member of the Northwest Europe Brand team and a highly motivated marketer looking to leave a mark and shape the future of an exciting portfolio!

Quote from Hiring Manager

The Assistant Portfolio Manager, Partner Markets - Nordics and Baltics is a key member of the Northwest Europe Brand team and a highly motivated marketer looking to leave a mark and shape the future of an exciting portfolio!

They will lead a region in either the Nordics or Baltics for the emerging brand portfolio and support the Jack Daniel’s portfolio of brands. Primary brand responsibilities will include Woodford Reserve, Glendronach, Benriach and Gin Mare. Supporting the Portfolio Manager on the Jack Daniel’s Family of Brands and Diplomático.

This role is both an exciting and challenging opportunity, developing strategies that will drive long-term growth within markets that have varying restrictions on advertising (Dark Markets) across the region.

Working closely with all global brand teams, regional stakeholders and cross-functional teams within the Northwest Europe region. Getting in the market to build relationships with our distribution partners will be essential and enlightening as the Assistant Portfolio Manager looks to develop their marketing capabilities for the future.

Meaningful Work From Day One

Brown-Forman’s business in Northwest Europe covers 9 markets consisting of Ireland, the Nordics (Denmark, Norway, Sweden, Finland & Iceland) and the Baltics (Estonia, Latvia & Lithuania). We use a 3rd party distribution, working with 6 different partners, collaborating with and influencing their sales & marketing teams.

The role reports to the Portfolio Manager, Partner Markets - NWE and contributes in driving the profitable growth of the Brown-Forman portfolio of brands. You will support building the strategic plans of the brands and ensure best in class execution collaborating closely with the Portfolio Manager, the Business Development Manager and Local & Global stakeholders.

This is a role which requires a strong ability to advocate & champion the brands, to build relationships across the organisation and to collaborate effectively with local and global teams.

This is an office/hybrid role (4 days a week in the office).

What You Can Expect

Brand Strategy execution and implementation

• Support the development of annual brand plans with partner markets, seeking approval from local, regional and global stakeholders.
• Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for partner markets.
• Partner closely with Portfolio Manager and Business Development Manager for effective channe& customer programs across Off Trade, On Trade and E-Commerce.
• Track and measure key brand and business metrics with actionable outputs and reapplied learnings.
• Be a brand guardian in ensuring the brands are creatively expressed in a super premium way and consistent with the Global Brand Guidelines across touchpoints.
• Help bring brand campaigns to life by working collaboratively with local partners and their agencies (Media, Experiential, PR) to ensure seamless execution & strong consumer engagement.
  
  

Drive for results

• Monitor brand performance through Monthly & Quarterly Business Reviews and determine corrective action where necessary in conjunction with local market counterparts.
• Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend.
• Spend time in the market to understand practical implementation of all marketing promotional activities, competition and understand the dynamics of the local market.
• Strongly partner with procurement and global teams to ensure local market needs are fulfilled.
• Identify and share best practices collaborating with other markets and regional/global teams.
  
  

Strategic Relationships & Partnerships

• Build and maintain strong relationships with global brand teams.
• Work closely with key cross functional counterparts, including Supply Chain, Sales, Finance, Legal, Compliance.
• Be a champion of the brand internally & externally by organising events and sharing local market best practices to promote the NWE region.
• Be a key knowledge point of contact for partner markets, support upskilling and sharing brand knowledge with local teams and counterparts.
• Act as a role model of B-F values.
  
  

What You Bring To The Table

• Experience working in a Marketing / Marketing-related or sales role.
• Passion and love for consumer brand marketing.
• Experience in digital marketing/campaigns.
• Experience with analysing data from a number of sources.
• Event/project management skills.
• Understanding of sales and operations.
• Strong oral and written communication skills.
• Must be willing to travel (up to 10-20% of the time).
  
  

What Makes You Unique

• Self-Starter and growth mindset with an ability to challenge the status quo.
• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
• Adaptable, flexible and resilient.
• Knowledge, passion or interest in Premium Spirits; Spirits/Luxury background would be an asset.
• On Trade and/or Specialist channels experience would be a plus.
  
  

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

\#glendronach

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Marketing

City:

London

State:

Country: GBR

Req ID: JR-00008568

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  General Business, Management, and Marketing

• Industries

  Retail

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