Assistant Marketing Officer (Be Well) NEW Wigan Council Posted today Wigan £31,586 - £35,235 Ex[...]

Be Well Wigan; Wigan; Hybrid; GBP 31,000 - 36,000; Full time

Job summary

Join a vibrant and award-winning team as an Assistant Marketing Officer, where your marketing expertise will help shape the wellbeing of the community. You will collaborate with a dedicated team to deliver impactful marketing campaigns that resonate with over 300,000 residents. This role offers the opportunity to work creatively, utilizing the latest consumer insights and trends to promote local leisure activities and health initiatives. With a focus on making a difference, you will be part of a supportive environment that values professional development and flexible working arrangements, making every day unique and rewarding.

Benefits

Flexible Working Patterns

Professional Development Opportunities

Exclusive Rewards and Benefits

Qualifications

• Proven experience in marketing with a focus on customer insights.
• Ability to develop and implement strategic marketing plans.

Responsibilities

• Support the delivery of integrated marketing plans and campaigns.
• Promote leisure and wellbeing services to the community.

Skills

Marketing Strategy

Customer Insights

Data Analysis

Creative Problem Solving

Education

Degree in Marketing or related field

Tools

Digital Marketing Tools

Social Media Platforms

Job description

Priority Candidates will be considered in the first instance

Wigan Town Hall

Library Street

Wigan

WN1 1YN

Salary: Grade 7, £31,586 - £35,235 per annum.

37 hours per week

We're on a journey to build a workforce reflective of our Borough.

We are committed to fostering diverse teams where everybody can bring their authentic selves to work and feel that they belong. If you want to work for a Council where everybody is encouraged to meet their full potential and make a difference in our neighbourhoods, we would love to hear from you!

Your role:

The Public Relations team is responsible for communicating with more than 300,000 residents through both traditional and digital channels, ensuring content is relevant, timely, and targeted.

As Assistant Marketing Officer, you will support the team with the efficient and effective provision of a first-class marketing service on behalf of the council’s leisure and wellbeing service; Be Well. The successful candidate will support with the delivery of integrated marketing plans and campaigns in partnership with the service based on the operational strategy and commercial objectives. The campaigns will be designed by the Marketing Officer to have the greatest impact on agreed objectives, demonstrating value for money and maximum return on investment.

Working alongside other marketing and media officers in the Be Well team, you will support the promotion of the council’s leisure and wellbeing offer, using data, insights, and the latest consumer trends to offer creative, commercially focused, and innovative ideas and solutions.

The role will support the delivery of the two missions in our Progress with Unity plan, helping to develop content and communications designed to address health inequalities, while giving residents the opportunity to live healthier and happier lives, by promoting activities and services available.

You will also support the promotion of our local visitor destinations, including Pennington Flash Nature Reserve, and the borough’s portfolio of parks and Be Well Outdoors, the council’s outdoor adventure locations which includes the residential offer in the Lake District.

About you:

You will be an experienced marketing professional, with up-to-date knowledge of the latest customer insights and trends, to ensure activity is strategic and impactful. You will be highly organised and able to support officers in a busy team.

About us:

Wigan Council has been voted ‘Overall Council of the Year’ at the APSE (Association for Public Service Excellence) Awards. We are signed up to the Greater Manchester Continuous Service Commitment ensuring that your service will be continuous or 'unbroken' between the supporting organisations.

The Progress with Unity plan is a place movement for change for the next decade, bringing a new era for Wigan Borough. It draws on the strengths of our individual organisations, recognising that together we can achieve much more for our communities by delivering on our 2 place missions; create fair opportunities for all children, families, residents and businesses and make our towns and neighbourhoods flourish for those who live and work in them.

You will be part of an award-winning PR team which strives to be the very best. You will be supported with professional development to enhance your skills and experience personally and those of the team. You will be part of a vibrant, exciting, and fun atmosphere in which no two days are the same and will be working on the biggest issues which matter most to both the council and most importantly our residents.

Here at Wigan, we are proud to support flexible working patterns, when the service can accommodate this. We also take a blended approach to where we work, depending on the work we do. This may include working from home, the office, or the community. We like to thank our employees for their hard work and commitment by giving them the opportunity to access a range of exclusive rewards and benefits click here to find out more about working for #TeamWigan.

To be appointed to this role you must be able to prove your right to work in the UK. Please visit the link below to check you qualify to apply. Please note, at present we are not a licensed sponsor. Prove your right to work to an employer: Overview - GOV.UK (www.gov.uk)

To arrange an informal discussion about the role, please contact Katy Wilson, Marketing campaigns and design manager, at [e-mail]

Interview dates:

Priority Candidates: 30th May 2025

All other Candidates: 3rd June 2025

To view the details relating to this position, please click the links below:

• Job Specification
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