Assistant Marketing Manager – Flexible, Insight‑Led Campaigns

Patient Choice; Taunton; On-site; GBP 36,000 - 38,000; Full time

Benefits offered by this job

Quarterly bonus scheme

25 days’ annual leave, plus Bank H ol|

Additional fixed leave + service-based

Flexible working

Death in service benefit

Salary protection benefit

Free gym membership

Westfield Health cover

Company-wide social events

Job summary

Patient Choice is seeking an Assistant Marketing Manager in the UK to lead insight-led campaigns from brief to delivery, spanning digital and traditional channels for B2B and B2C audiences. You’ll work with the Marketing Manager and team to measure impact and communicate the NHS-facing value of our services.

You’ll craft compelling copy, manage content calendars and budgets, and optimise campaigns using data and feedback. The role offers growth opportunities and flexible working where possible.

Qualifications

• Relevant mid-level marketing experience.
• Passion for purposeful, insight-led marketing.
• Experience in paid advertising, Google Ads, social media.
• Proven experience with email marketing and other digital channels.
• Experience planning and delivering campaigns from brief through to evaluation.
• Hands-on experience across digital and traditional marketing platforms.
• Experience marketing to both B2B and B2C audiences.
• Ability to adapt messaging and approach for different audiences, channels and priorities.
• Strong copywriting, communication and organisational skills.
• Good understanding of brand management, tone of voice and message hierarchy.
• Confidence managing multiple campaigns, stakeholders and deadlines.
• Ability to work independently, make decisions and take ownership.

Responsibilities

• Planning and delivering creative, insight-led marketing campaigns from brief through to completion.
• Developing campaigns across digital, email, websites, social media, ecommerce and traditional marketing channels.
• Creating tailored content for B2B and B2C audiences.
• Adapting tone, messaging and campaign activity for different audiences and platforms.
• Writing clear and engaging copy for websites, emails, landing pages, social media and campaign materials.
• Managing campaign plans, content schedules, budgets and delivery deadlines.
• Supporting website and ecommerce activity across Odoo, WordPress and other platforms.
• Planning email communications, paid advertising, Google Ads and social media campaigns.
• Using data, research, feedback and performance insights to improve future activity.
• Measuring and communicating Patient Choice’s social impact.
• Coordinating external agencies, suppliers and freelancers where required.
• Providing day-to-day guidance and support to colleagues as the marketing team grows.

Skills

Mid-level marketing

Insight-led marketing

Paid advertising

Google Ads

Email marketing

Campaign planning

Digital marketing

B2B marketing

Copywriting

Brand management

Data-driven decisions

Tools

Odoo

WordPress

Google Ads

Job description

Patient Choice is seeking an Assistant Marketing Manager in the UK to lead insight-led campaigns from brief to delivery, spanning digital and traditional channels for B2B and B2C audiences. You’ll work with the Marketing Manager and team to measure impact and communicate the NHS-facing value of our services.

You’ll craft compelling copy, manage content calendars and budgets, and optimise campaigns using data and feedback. The role offers growth opportunities and flexible working where possible.