Assistant Marketing Manager

CRAGHOPPERS; Urmston; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading outdoor brand in the UK is looking for an Assistant Marketing Manager to drive brand awareness and deliver engaging campaigns across multiple channels. This role will involve managing the marketing team, overseeing e-commerce imagery, and coordinating marketing events. The ideal candidate will have strong outdoor industry knowledge and expertise in social media and brand growth strategies, along with a degree in marketing or a related field. Employee perks include profit share bonuses and comprehensive leave options.

Benefits

Profit Share Bonus

Comprehensive pension plan

25 days annual leave

Training and development opportunities

Employee discounts and benefits

Qualifications

• Strong outdoor industry market knowledge.
• Experience in brand growth strategies.
• Experience working with agencies and influencers.

Responsibilities

• Support marketing materials and brand shoots.
• Oversee e-commerce photography and imagery management.
• Coordinate marketing events such as product launches.

Skills

Outdoor industry market knowledge

Social media expertise

Excellent communication skills

Organization skills

Relationship-building skills

Education

Degree or equivalent in marketing or related field

Tools

Microsoft Office

Google Analytics

Social listening tools

Job description

At Craghoppers, we've been inspiring people to discover the outdoors for over 50 years - and we're proud to do it responsibly. From pioneering technologies to our commitment to sustainability, we're dedicated to creating innovative gear that helps protect both people and the planet.

We're now looking for an Assistant Marketing Manager to help take our brand to the next level. In this role, you'll play a key part in driving brand awareness and delivering engaging campaigns across multiple channels, ensuring every initiative reflects our values and supports business growth. You'll work closely with teams across the business, manage and motivate your own team, and bring fresh, creative ideas that keep Craghoppers at the forefront of adventure travel, outdoor lifestyle, and sustainable innovation.

The impact you will have in this role includes:

• Supporting marketing materials and brand shoots, including organization and administration
• Overseeing e-commerce photography and imagery management
• Ensuring consistency of creative approach and brand messaging
• Supporting dealer communications and assets management
• Coordinating marketing events such as product launches and festivals
• Managing the DofE Partnership and related marketing activities
• Leading and supporting the marketing team
• Developing product knowledge and market insights

As our future Assistant Marketing Manager, you will have:

• Strong outdoor industry market knowledge
• Social media expertise and experience in brand growth strategies
• Experience working with agencies and influencers
• Excellent communication, organization, and relationship-building skills
• Proficiency in Microsoft Office, Google Analytics, and social listening tools
• Degree or equivalent in marketing or related field

We can offer you:

• Profit Share Bonus
• Comprehensive pension plan
• 25 days annual leave, with loyalty rewards and buy-more leave options
• Training, development, and career growth opportunities
• Employee discounts and benefits

Join our friendly, supportive Regatta Group family, where sustainability, diversity, and innovation are at our core. We look forward to your application!