Assistant Marketing Manager

Boots Opticians; Nottingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic team as a Senior Digital Content Executive, where creativity meets strategy in enhancing brand engagement for a leading beauty company. This role offers the chance to shape on-site content strategies, ensuring they align with commercial goals and resonate with consumers. You'll collaborate with various teams, utilizing your expertise in content management systems and analytics to drive organic traffic and conversion rates. Embrace a vibrant work culture that values inclusivity and innovation, making a tangible impact in the digital marketing landscape. If you're ready to take your career to the next level, this opportunity awaits you.

Benefits

Retirement Savings Plan

Discretionary Annual Bonus

Employee Discounts

Enhanced Parental Leave Pay

Flexible Benefits Scheme

24/7 Counselling Support

Qualifications

• Experience with web publishing and content management systems.
• Strong knowledge of content design and SEO principles.

Responsibilities

• Manage the creation of digital content for E-Commerce.
• Collaborate with teams to optimize content for engagement.

Skills

HTML

Content Management Systems

Wireframing

Google Analytics 4

SEO Principles

Copywriting

Stakeholder Management

Collaboration Skills

Tools

WordPress

Salesforce Page Builder

Azure

Fastr

Job description

Job Description

Role: Senior Digital Content Executive
Brand: No7 Beauty Company
Contract: Permanent
Shift pattern: Full time
Hours: 37.5
Location: Nottingham - 5 days in the Office.
Recruitment Partner: Matthew Nelligan

An exciting opportunity to join the No7 Beauty Company Digital Marketing team as Senior Digital Content Executive for our E-Commerce business for one of our bestselling brands. The opportunity will enable you to showcase your proactivity, decision-making, creative flair & collaboration whilst maintaining real autonomy for our on-site content plans.

About the opportunity

As Senior Digital Content Executive, you will be responsible for strengthening our brand consideration and engagement through on-site content, by managing the creation of both inspirational, on-trend and high-converting Digital content (visual and long-form) that’s both authentic to the brand purpose & in line with our Trade calendar. This role will support the strategic planning & management of our on-site content with a digital first approach.

1. Own the creation & maintenance of our content calendar for our E-Commerce website, ensuring ongoing hero, hub and hygiene content generation that’s optimised towards brand and trade calendar, across various on-site touch points such as homepage, product lister pages, global navigation and the blog.
2. Ensure the content plan supports the commercial calendar including new product launches, site exclusives, gifting/seasonal moments and other commercial big-bets to deliver increased engagement and conversion rates. Complete regular reviews of competitor activity for executional inspiration.
3. Support in the building of new content via our Content Management System and third-party tools.
4. Support in the development of a content strategy house that defines the role content can play in showcasing both the brand and websites “reasons to believe” and unique point of differentiation such as online services.
5. Support in the creation of core consumer journeys from off to onsite alongside critical partners in the wider Digital team, including reviewing the Conversion Rate Optimisation testing roadmap to ensure complimentary plans.
6. Partner closely with our internal SEO expert to ensure all content created is optimised for search to drive organic traffic as well as collaborating on an always on content calendar in response to consumer search queries.
7. Partner with our broader Digital Marketing teams to advocate for connectivity of content and on-site plans with e-mail marketing, performance marketing & social.
8. Brief our internal design team on all content requirements, considering best in class digital & brand asset principles, in a clear & timely manner.
9. Support the development of on-site content enhancements for conversion such as user generated content, reviews & testimonials and influencer content. Support third-party tools where necessary.
10. Lead on regular performance reviews of content performance and learnings to inform future initiatives.

About you

• Technical knowledge of HTML and web publishing including programmes such as WordPress.
• Previous experience across Content Management Systems and Wireframing tools; Salesforce Page Builder, Azure and/or Fastr preferred, but not essential.
• Proven knowledge of optimum content design, layout and wireframing.
• Experience with Google Analytics 4 and/or Adobe Analytics.
• Basic knowledge of SEO principles for content & technical enhancements.
• Prior experience in web layout, information architecture, design & proofing preferred.
• Proven ability to translate brand & commercial plans into content briefs, implementation & maintenance with positive results.
• Strong stakeholder management & collaboration skills, navigating a diverse set of stakeholders across the business.
• Thrive in a fast-paced, reactive environment.
• A “roll up your sleeves” and “can do” attitude to problem solving & team working.
• Copywriting skills preferred.

What we offer

• Boots Retirement Savings Plan.
• Discretionary annual bonus.
• Generous employee discounts.
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Exclusions may apply, eligible roles only. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, with you, we change for the better.

What's next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

If you have any questions about this vacancy, please contact [e-mail].

We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.

We are a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

Closing date: 30-Apr-2025

Business Area: Support Office

Function: Digital

Specialism: Marketing

Shift pattern: Full time - weekdays

Hours per week: 37.5

County: Nottinghamshire

Country: UK