Assistant Marketing Manager

MOVADO GROUP; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Champion to enhance brand presence in the UK. This role involves adapting global strategies to local initiatives, executing marketing plans, and driving business success through effective communication and collaboration with cross-functional teams. You will manage brand assets, support product launches, and analyze marketing performance to ensure alignment with brand goals. If you are a motivated team player with a passion for marketing and communication, this opportunity offers a chance to make a significant impact in a vibrant and fast-paced environment.

Qualifications

• Graduate with a degree in Marketing or Communication.
• Proven experience in a similar position in FMCG or fashion.
• Excellent communication and organizational skills.

Responsibilities

• Lead brand communication and execute marketing activities.
• Collaborate with global teams to meet local marketing needs.
• Analyze campaign results and propose improvements.

Skills

Marketing

Communication

MS Office

Adobe Suite

Digital Media

Social Media

Copywriting

Organizational Skills

Relationship Building

Analytical Skills

Education

Degree in Marketing

Degree in Communication

Tools

MS Office

Adobe Suite

Job description

Job Profile

In this role, you will be the Brand Champion for the respective Brand in the UK business, adapting global strategies and developing local initiatives to deliver brand objectives through product, marketing, and communication plans.

In addition, you will be responsible for executing national marketing activities across defined brands with the aim to drive business success and ensuring brand compliance in line with the global marketing strategy. You will support the Brand Manager in building and strengthening our brands' positions in the UK and increasing MS.

Reporting To

This position reports to the Brand Manager / Senior Brand Manager of the respective brand.

Main Responsibilities

• Lead for brand communication within the UK business for their portfolio of brands (incl. Mktg assets, store openings, etc.)
• Translate global brand strategies and campaigns into local plans, identifying and executing against specific UK needs and opportunities as appropriate, to ensure brand goals are achieved.
• Collaborate with the global brand teams to ensure that local marketing and product needs are recognised and met.
• Recommend local product range, channel mix, and retailers' marketing support with data analysis.
• Work with the sales and visual merchandising teams to continuously improve retail execution.
• Manage, track, and report the marketing plan and budget for their portfolio of brands.
• Lead product training sessions/presentations internally and to key customers.
• Work with external agencies to develop and execute marketing and PR plans including briefing.

In Addition

• Support the Brand Managers in all marketing, product, and communication-related enquiries.
• Support in the development of key marketing activities and projects, including new product launches, assets production, consumer and retailer brochures, media, GWP, etc.
• Establish and maintain strong and supportive relationships with cross-functional groups, such as our Sales and Visual Merchandising teams and our Brand and Finance functions.
• Oversee the ordering of marketing collateral, their distribution, invoicing, and inventory (i.e., displays, giveaways, paper bags, etc.).
• Analyze marketing campaign results, prepare reports, and explore ways to improve or maintain successes.
• Propose new efficient tools that help the team better track, improve, and monitor the marketing activities.
• Work as part of the wider Movado Wholesale Marketing team, on ad hoc administrative tasks (reports, purchase orders, forwarder invoices, etc.).
• Sample coordination.
• Own Campaign Asset - downloading, creating local guidelines, sending to printers, POS proof approval.
• Collate/maintain training information for retail.
• Support Ecom business with online copywriting.

Skills Required

• Graduate, with a degree gained ideally in Marketing or Communication.
• Proven experience in a similar position within an international environment in an FMCG, fashion, or related industry.
• Proficiency in MS Office and Adobe Suite.
• Expertise in digital and social media.
• An enthusiastic team player.
• Excellent communication skills, both written and verbal/copywriting.
• Ability to build relationships with ease.
• Highly motivated with a can-do attitude.
• Ability to work well with change, quickly adapt, and work with pace.
• Strong organizational skills, with the ability to multi-task and manage a varied workload.
• Pragmatic and solution-oriented.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status, or any other legally protected status in accordance with applicable federal, state, and local laws.