Assistant Manager / Martech Sme

MARKS&SPENCER; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading UK retailer is seeking an experienced CRM Marketing Professional to drive digital transformation and enhance customer experiences across various channels. The role requires a strong background in omnichannel campaign management and data-driven strategies. Candidates should be comfortable collaborating with data science teams and possess skills in email and app marketing. Join us to play a key role in transforming customer engagement through innovative marketing solutions.

Benefits

20% colleague discount

Competitive holiday entitlement

Discretionary bonus schemes

Defined Contribution Pension Scheme

Tailored induction and training programmes

24/7 Virtual GP access

Charity volunteer day

Qualifications

• Strong grasp of segmentation and personalisation.
• Experience driving incremental KPI through testing.
• Ability to translate business requirements into development stories.

Responsibilities

• Lead the digital transformation of CRM campaign delivery.
• Monitor business performance and refine CRM strategies.
• Support the development of automated customer state journeys.
• Identify efficiencies and drive effectiveness through data.
• Proactively identify new revenue opportunities.

Skills

Proven experience in omnichannel campaign management

Comfortable working with data science teams

Ability to work strategically and tactically

Experience of email and App push marketing

Familiar with HTML and EDS systems

Job description

From Merchandising and Marketing - Product Development and Design, through to Supply Chain and Space Planning - our mission is to bring stylish wardrobe, home and beauty essentials to our customers via an easy, inspiring shopping experience online and in store that will delight them every time.

As we accelerate the transformation of our business to suit the changing needs of our customer, we need results-orientated colleagues that not only have a passion for our product, but a strong team working ethos, creativity and a healthy commercial aim to join us on our journey.

Join our Fashion, Home & Beauty CRM team to play a key role in our Digital Transformation. You will be instrumental in delivering data-driven, personalised and automated customer experiences and maximising customer lifetime value through seamless customer touchpoints across Email, App & SMS. We are looking for an experienced CRM MarTech individual, to own the data-readiness and technical future-proofing of our end-to-end omnichannel customer communication journey and support us with driving towards our transformation growth plans.

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

What's in it for you

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you'll do

Your key accountabilities will include

• Lead the digital transformation of CRM campaign delivery, embedding data science models to drive audience targeting, message relevancy and optimal frequency.
• Monitor and adapt to business performance and customer behaviour using data and insight to refine CRM strategies and storytelling.
• Support the development of automated customer state journeys across email, app and SMS, aligned with trade and growth objectives.
• Partner with the CRM Delivery Leads to identify efficiencies and drive effectiveness through the use of data, tech and automation.
• Proactively identify and uncover new revenue opportunities.

Who you are

Your skills and experience will include

• Proven experience in omnichannel campaign management, with a strong grasp of segmentation and personalisation to create seamless, targeted customer journeys.
• Comfortable working with data science teams and translating model outputs into actionable marketing strategies.
• Ability to work strategically and tactically to translate business requirements into development stories and roadmaps
• Experience of email and App push marketing, driving incremental KPI (open rates, click through rates, conversion rates) through a test and learn culture.
• Familiar with HTML and EDS systems for automated email production

Everyone's welcome

We are ambitious about the future of retail. We're disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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