Assistant Manager, Brand Partnerships

Lloyds Banking Group; Bristol; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join Lloyds Banking Group's innovative Brand Partnerships team as an Assistant Manager in Bristol. You'll play a key role in enhancing brand visibility through strategic partnerships, driving engagement, and leveraging data-driven insights. If you thrive in dynamic environments and have a strong background in brand partnership management, apply now for this exciting opportunity!

Qualifications

• Proven track record in developing effective brand partnerships.
• Experience managing agencies and third parties.
• Strong collaboration and people skills.

Responsibilities

• Assist in managing a portfolio of brand partners.
• Establish trusted relationships with partners' teams.
• Use data insights to evaluate brand partner performance.

Skills

Brand partnership management

Collaboration

Data analysis

Relationship management

Job description

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JOB TITLE: Assistant Manager, Brand Partnerships

LOCATION(S): London, Bristol or Halifax

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

Overview

Lloyds Banking Group's Brand, Marketing & Experience Team (BMX) has recently undergone a major reorganisation resulting in the creation of a new Brand Partnerships team. This team will be responsible for development, evolution, delivery and execution of the group's brand partnerships by deepening customer engagement and driving long-term business value. This will be achieved through existing partnerships and developing new opportunities.

The first priority for this team is to grow the effectiveness of our game-changing partnership with British Cycling, elevating it to a high-impact platform. The team will also be tasked with shaping and delivering a broader sponsorship, commercial, data, media and tech partnerships strategy that aligns with our brand and commercial ambitions.

We're looking for an individual with a proven track record in developing and delivering highly effective brand partnerships at scale, someone who can turn strategy into action and bring a commercial and creative lens to every opportunity. Successful candidate will be highly agile and adaptable, fully embracing the opportunities of a growth function; change should excite not worry.

If you have a growth mindset and thrive in a fast-moving and evolving environment, and are excited by the opportunity to build, innovate, and lead, this is the team for you.

Role Purpose

Your role is to work in support of our Brand Partnerships team in implementing brand partnership and sponsorship strategies, with the goal of improving brand visibility and customer engagement for the bank.

High level accountabilities

• You will assist in managing a portfolio of brand partners which optimise brand exposure, customer value and financial outcomes.
• You will establish trusted relationships with our partners' teams, working day to day to get the best possible shared outcomes.
• You will use data and insights to regularly evaluate the performance of individual brand partners and activations.
• You will collaborate with cross functional teams including but not limited to BMX, legal, compliance and finance as well as BU's and propositions.
• You will assist with evaluating potential brand partnerships to test alignment with our strategy and measurement principles.
• You will monitor market trends to stay ahead of competitor activities and identify innovative opportunities.
• Become a brand partnerships ambassador throughout the group, driving advocacy and engagement amongst colleagues.

Skills and behaviours

• Experience in brand partnership management and execution.
• Excellent people and collaboration skills and the ability to build trust, rapport and influence.
• An understanding of and interest in data and insight and its use to drive decision making, planning and excellent output.
• Experience in managing agencies and other 3rd parties including budget planning and creative and production management
• Inquisitive, quick learner and fast paced. You will actively seek new ways to grow and be challenged in your development.
• You will think We not Me. You will be outstandingly collaborative with peers and colleagues across teams, demonstrated through your actions as well as your words. You will not be competitive over jurisdiction, team, size, glory or power. Simply put, you will want to work with others to enable the bank to win in the market with customers. You will be humble, actively listen, and actively learn in order to create curious teams of T shaped people that are non-competitive, psychologically safe, and achieve brilliant things together. You will have proven experience in delivery radical candor with care, so our teams continuously improve and our talent becomes the envy of competitors.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Finance

• Industries

  Banking

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