Assistant Manager

Everlast Gyms; Sefton; On-site; GBP 32,000 - 42,000; Full time

Job summary

Everlast Gyms is seeking an Assistant General Manager to lead from the front, supporting the General Manager to deliver outstanding results across sales, member experience, operations and team performance.

You'll develop high-performing teams, create an exceptional member environment and drive profitability while upholding high standards of service, safety and brand values.

Qualifications

• Leadership experience within fitness/retail or related sectors.
• Proven ability to lead teams and deliver business results.
• Excellent communication and interpersonal skills.
• Commercial awareness with ability to influence performance.
• Passion for delivering exceptional customer experiences.
• Flexible working patterns including evenings, weekends and bank holidays.

Responsibilities

• Support overall commercial and operational performance of the club.
• Lead and develop a high-performing team to deliver service standards.
• Drive revenue through memberships, personal training and related services.
• Enhance member experience and retention through excellence in service.
• Ensure day-to-day club operations meet company standards and safety.

Skills

Leadership experience

Team leadership

Communication skills

Commercial awareness

Customer experience focus

Flexibility in working patterns

Education

Level 2 Fitness Qualification

Job description

Company DescriptionLead, Inspire and Drive Performance at Everlast Gyms

At Everlast Gyms, we're building high-performing clubs powered by ambitious people.

As an Assistant General Manager, you'll play a key leadership role in the success of your club, supporting the General Manager to deliver exceptional results across sales, member experience, operations and team performance.

This is a hands-on leadership role where you'll lead from the front, develop high-performing teams and create an outstanding environment for members and colleagues alike.

With clear progression opportunities, industry-leading development and the backing of Frasers Group, this is an exciting opportunity for an ambitious manager looking to grow their career within the fitness and leisure industry.

Why Join Everlast Gyms?

• 20% colleague discount across all Frasers Group brands
• Free Everlast Gyms membership
• Monthly recognition programmes including Everlast Champions and Frasers Group Champion
• Fully funded development opportunities, including Level 3 and Level 5 Management & Leadership qualifications
• Opportunities to develop fitness industry knowledge, including PT and Group Training pathways
• Career progression opportunities within a growing business
• Work within a high-performance culture that recognises and rewards success
• Ongoing support, coaching and leadership development

Job Description

The Role

As Assistant General Manager, you'll support the overall commercial and operational performance of the club, helping to create a best-in-class experience for members while delivering key business objectives.

You'll be responsible for driving results, maintaining high operational standards and developing a motivated team that consistently delivers outstanding service.

Leadership & People Development

• Coach, motivate and develop colleagues to achieve their full potential
• Support recruitment, onboarding and retention of top talent
• Deliver regular performance conversations and feedback
• Help create a positive, energetic and high-performing team culture
• Lead by example, demonstrating professionalism and accountability

Commercial Performance

• Support delivery of all revenue streams including memberships, Personal Training and secondary spend
• Drive sales performance through effective member engagement and conversion
• Monitor and improve club KPIs and business performance metrics
• Support local marketing activity and member growth initiatives
• Identify opportunities to improve profitability and operational efficiency

Member Experience

• Create an exceptional experience for every member, every visit
• Build a welcoming and inclusive club environment
• Resolve member queries and concerns with professionalism and urgency
• Drive member retention through exceptional service standards
• Ensure delivery of Everlast's member journey programmes and initiatives

Operational Excellence

• Support the day-to-day running of the club
• Ensure company processes, standards and initiatives are delivered effectively
• Maintain exceptional standards of cleanliness, presentation and safety
• Ensure compliance with company policies and procedures
• Support Health & Safety compliance, risk management and pool plant operations where applicable

Adaptability & Accountability

• Take ownership of challenges and deliver practical solutions
• Respond positively to change and support colleagues through it
• Maintain high standards, even in a fast-paced environment
• Act as a role model for professionalism, resilience and continuous improvement

Qualifications

What We're Looking For

Essential

• Previous leadership experience within fitness, leisure, hospitality or retail
• Strong track record of leading teams and delivering business results
• Excellent communication and interpersonal skills
• Commercial awareness with the ability to influence performance
• Passion for delivering exceptional customer experiences
• Flexible approach to working patterns, including evenings, weekends and Bank Holidays

Desirable

• Level 2 Fitness Qualification
• Experience working within a gym, health club or leisure environment
• Knowledge of membership sales, retention and fitness operations
• Pool plant and Health & Safety experience

Additional Information

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating market‑leading fitness experiences, investing in our people and building high‑performing teams that deliver outstanding results.