Assistant Manager

Everlast Gyms; King's Lynn; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Colleague discount

Free gym membership

Recognition programmes

Fully funded development

Leadership qualifications

Fitness pathway knowledge

Career progression

Supportive culture

Job summary

Everlast Gyms is seeking an Assistant General Manager to lead from the front, developing a high-performing team and delivering best-in-class member experiences. You will support the General Manager to achieve sales, member satisfaction and operational excellence across the club.

You'll drive results, coach colleagues, and foster a positive, high-performing culture while aligning with Frasers Group standards and development opportunities.

Qualifications

• Proven leadership experience in fitness, leisure, hospitality or retail.
• Strong track record of leading teams and delivering business results.
• Excellent communication and interpersonal skills.
• Commercial awareness with the ability to influence performance.
• Passion for delivering exceptional customer experiences.
• Flexible approach to working patterns, including evenings, weekends and Bank Holidays.

Responsibilities

• Lead and develop high-performing club teams to deliver sales, member experience and operations excellence.
• Support recruitment, onboarding and retention of top talent.
• Coach and provide regular performance feedback to drive results.
• Drive revenue through memberships, personal training and ancillary spend.
• Maintain high operational standards and ensure safety and compliance.

Skills

Leadership

Sales

Customer Service

People Development

Communication

Team Leadership

Job description

Lead, Inspire and Drive Performance at Everlast Gyms

At Everlast Gyms, we're building high-performing clubs powered by ambitious people.

As an Assistant General Manager, you'll play a key leadership role in the success of your club, supporting the General Manager to deliver exceptional results across sales, member experience, operations and team performance.

This is a hands‑on leadership role where you'll lead from the front, develop high-performing teams and create an outstanding environment for members and colleagues alike. With clear progression opportunities, industry-leading development and the backing of Frasers Group, this is an exciting opportunity for an ambitious manager looking to grow their career within the fitness and leisure industry.

Why Join Everlast Gyms?

• 20% colleague discount across all Frasers Group brands
• Free Everlast Gyms membership
• Monthly recognition programmes including Everlast Champions and Frasers Group Champion
• Fully funded development opportunities, including Level 3 and Level 5 Management & Leadership qualifications
• Opportunities to develop fitness industry knowledge, including PT and Group Training pathways
• Career progression opportunities within a growing business
• Work within a high-performance culture that recognises and rewards success
• Ongoing support, coaching and leadership development

The Role

As Assistant General Manager, you'll support the overall commercial and operational performance of the club, helping to create a best-in-class experience for members while delivering key business objectives.

You’ll be responsible for driving results, maintaining high operational standards and developing a motivated team that consistently delivers outstanding service.

Leadership & People Development

• Coach, motivate and develop colleagues to achieve their full potential
• Support recruitment, onboarding and retention of top talent
• Deliver regular performance conversations and feedback
• Help create a positive, energetic and high-performing team culture
• Lead by example, demonstrating professionalism and accountability

Commercial Performance

• Support delivery of all revenue streams including memberships, Personal Training and secondary spend
• Drive sales performance through effective member engagement and conversionivel
• Monitor and improve club KPIs and business performance metrics
• Support local marketing activity and member growth initiatives
• Identify opportunities to improve profitability and operational efficiency

Member Experience

• Create an exceptional experience for every member, every visit
• Build a welcoming and inclusive club environment
• Resolve member queries and concerns with professionalism and urgency
• Drive member retention through exceptional service standards
• Ensure delivery of Everlast's member journey programmes and initiatives

Operational Excellence

• Support the day-to-day running of the club
• Ensure company processes, standards and initiatives are delivered effectively
• Maintain exceptional standards of cleanliness, presentation and safety
• Ensure compliance with company policies and procedures
• Support Health & Safety compliance, risk management and pool plant operations where applicable

Adaptability & Accountability

• Take ownership of challenges and deliver practical solutions
• Respond positively to change and support colleagues through it
• Maintain high standards, even in a fast-paced environment
• Act as a role model for professionalism, resilience and continuous improvement

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating market-leading fitness experiences, investing in our people and building high-performing teams that deliver outstanding results. If you're passionate about leadership, customer experience and developing your career within a growing fitness brand, we'd love to hear from you.

To succeed with us, you'll embody our principles:

Think Without Limits

Challenge the status quo, embrace opportunity and bring others with you.

Own It and Back Yourself

Take responsibility, drive results and make things happen.

Be Relevant

Create meaningful experiences for our members, colleagues and communities.

What We're Looking For

Essential

• Previous leadership experience within fitness, leisure, hospitality or retail
• Strong track record of leading teams and delivering business results
• Excellent communication and interpersonal skills
• Commercial awareness with the ability to influence performance
• Passion for delivering exceptional customer experiences
• Flexible approach to working patterns, including evenings, weekends and Bank Holidays

Desirable

• Level 2 Fitness Qualification
• Experience working within a gym, health club or leisure environment
• Knowledge of membership sales, retention and fitness operations
• Pool plant and Health & Safety experience