Assistant Manager

Boots Opticians; Nottingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading healthcare retailer in Nottingham is seeking a PPC and Affiliates Specialist to manage and optimize their Paid Search and Affiliates accounts. This role involves strategy development, budget management, and reporting results. Strong experience in PPC, analytical skills, and a passion for digital marketing are essential. This position is permanent, offering diverse benefits including employee discounts and a flexible benefits scheme.

Benefits

Generous employee discounts

Discretionary annual bonus

Flexible benefits scheme

Qualifications

• Experience in a similar PPC role at either agency or in-house level.
• Strong attention to detail and analytical skills are essential.
• Passion for the wider landscape of Digital Marketing.

Responsibilities

• Manage the day-to-day delivery of the PPC and Affiliates strategy.
• Drive strategy development and innovation in Paid Search.
• Produce reports communicating results of Paid Search and Affiliates.

Skills

PPC knowledge

Affiliates management

Analytical skills

Budget management

Tools

Google Ads

Google Analytics

SA360

Job description

Job Description

Closing Date: Friday 8th August
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas



Overview:

Our ROI E-commerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO.

We’re looking for a PPC and Affiliates Specialist to join our growing E-commerce team, working across our Paid Search and Affiliates accounts, which drive performance for all Boots ROI product categories. You will be responsible for the day-to-day management and trading of the PPC and Affiliates accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search and Affiliates.

Key Responsibilities:
• Managing the day-to-day delivery of the PPC and Affiliates strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC and Affiliates team.
• Driving Strategy development, change and innovation in the Paid Search space as well as Affiliates program– supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.
• Measurement and reporting; producing reports and communicating Paid Search and Affiliates results to internal and external stakeholders, continuously showcasing the value being driven by the PPC and Affiliates channel.
• Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC and Affiliates channel is supporting business priorities, wider marketing campaigns and key projects.
• The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
• Direct line management responsibility of 1 x eCommerce Executive.

What you’ll need to have:

• A passion for PPC and Affiliates and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the ROI’s biggest healthcare retailer.
• Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable).
• Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
• Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
• A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.

It would be great if you also have:

• Affiliates experience

Why Boots:

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits:

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)

What’s next:

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

Business Area

Support Office

Function

Marketing & Communications

Keywords

PPC, AFFILIATES

Hours per week

37.5

Latitude,longitude 1

52.927182,-1.183948

Is this a Global Brands req?

No

Airport

No

Should this appear on the No7 Beauty Company website?

No

Company

Non Stores

Division

Non Stores

Should this vacancy be excluded from being posted onto the Boots.jobs career site?

No

Region

East Midlands

Area

East Midlands (non stores)

Store

Nottingham Support Office

Req Posted Date

25-Jul-2025

County

Nottinghamshire

Country

UK

Address 1

Recruitment Service Centre (D94)

Address 2

Thane Road

Address 3

Nottingham