Assistant General Manager

Frasers Group; Sheffield; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

20% colleague discount across Frasers

Free Everlast Gyms membership

Monthly recognition programmes

Fully funded development opportunities

Opportunities to develop fitness知

Career progression opportunities

High-performance culture

Ongoing coaching and leadership

Job summary

Everlast Gyms in the UK is seeking an Assistant General Manager to lead club performance, supporting the General Manager to deliver excellent sales, member experience, and operations.

You will coach and develop colleagues, lead recruitment and onboarding, run regular performance conversations and help build a positive, high‑performing culture.

This hands‑on role offers clear progression opportunities and the backing of Frasers Group to grow your career within the fitness and leisure industry.

Qualifications

• Must have leadership experience within fitness, leisure, hospitality or retail.
• Strong communication and interpersonal skills are essential.
• Commercial awareness with ability to influence performance.

Responsibilities

• Lead club performance alongside the General Manager across sales, member experience and operations.
• Coach, motivate and develop colleagues; lead recruitment and onboarding; conduct regular performance conversations.
• Drive revenue streams including memberships and personal training; monitor KPIs and support local marketing and member growth.

Skills

Leadership experience

Communication

Commercial awareness

Flexibility

Education

Level 2 Fitness Qualification

Job description

Lead, Inspire and Drive Performance at Everlast Gyms

At Everlast Gyms, we're building high-performing clubs powered by ambitious people.

As an Assistant General Manager, you'll play a key leadership role in the success of your club, supporting the General Manager to deliver exceptional results across sales, member experience, operations and team performance.

This is a hands‑on leadership role where you'll lead from the front, develop high-performing teams and create an outstanding environment for members and colleagues alike. With clear progression opportunities, industry‑leading development and the backing of Frasers Group, this is an exciting opportunity for an ambitious manager looking to grow their career within the fitness and leisure industry.

Why Join Everlast Gyms?

• 20% colleague discount across all Frasers Group brands
• Free Everlast Gyms membership
• Monthly recognition programmes including Everlast Champions and Frasers Group Champion
• Fully funded development opportunities, including Level 3 and Level 5 Management & Leadership qualifications
• Opportunities to develop fitness industry knowledge, including PT and Group Training pathways
• Career progression opportunities within a growing business
• Work within a high-performance culture that recognises and rewards success
• Ongoing support, coaching and leadership development

Job Description

The Role

As Assistant General Manager, you'll support the overall commercial and operational performance of the club, helping to create a best-in-class experience for members while delivering key business objectives.

You'll be responsible for driving results, maintaining high operational standards and developing a motivated team that consistently delivers outstanding service.

Leadership & People Development

• Coach, motivate and develop colleagues to achieve their full potential
• Support recruitment, onboarding and retention of top talent
• Deliver regular performance conversations and feedback
• Help create a positive, energetic and high-performing team culture
• Lead by example, demonstrating professionalism and accountability

Commercial Performance

• Support delivery of all revenue streams including memberships, Personal Training and secondary spend
• Drive sales performance through effective member engagement and conversion
• Monitor and improve club KPIs and business performance metrics
• Support local marketing activity and member growth initiatives
• Identify opportunities to improve profitability and operational efficiency

Member Experience

• Create an exceptional experience for every member, every visit
• Build a welcoming and inclusive club environment
• Resolve member queries and concerns with professionalism and urgency
• Drive member retention through exceptional service standards
• Ensure delivery of Everlast's member journey programmes and initiatives

Operational Excellence

• Support the day-to-day running of the club
• Ensure company processes, standards and initiatives are delivered effectively
• Maintain exceptional standards of cleanliness, presentation and safety
• Ensure compliance with company policies and procedures
• Support Health & Safety compliance, risk management and pool plant operations where applicable

Adaptability & Accountability

• Take ownership of challenges and deliver practical solutions
• Respond positively to change and support colleagues through it
• Maintain high standards, even in a fast‑paced environment
• Act as a role model for professionalism, resilience and continuous improvement

Qualifications

What We’re Looking For

• Previous leadership experience within fitness, leisure, hospitality or retail
• Strong track record of leading teams and delivering business results
• Excellent communication and interpersonal skills
• Commercial awareness with the ability to influence performance
• Flexible approach to working patterns, including evenings, weekends and Bank Holidays
• Level 2 Fitness Qualification
• Experience working within a gym, health club or leisure environment
• Knowledge of membership sales, retention and fitness operations
• Pool plant and Health & Safety experience

Additional Information

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating market‑leading fitness experiences, investing in our people and building high‑performing teams that deliver outstanding results. If you're passionate about leadership, customer experience and developing your career within a growing fitness brand, we'd love to hear from you.

To succeed with us, you'll embody our principles:

Think Without Limits

Challenge the status quo, embrace opportunity and bring others with you.

Own It and Back Yourself

Take responsibility, drive results and make things happen.

Be Relevant

Create meaningful experiences for our members, colleagues and communities.