Assistant Manager

Elite Associates; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading fashion retailer seeks an Assistant Store Manager in Central London, combining creativity, leadership, and customer connection. Engage a premium clientele and lead a dedicated team while enhancing store operations and client relations in a supportive environment.

Benefits

Competitive salary + bonus scheme

Access to GP service and Retail Trust

Clear development pathway within growing retail business

Supportive team environment

Qualifications

• Experience in a premium or high-end fashion environment at supervisor level.
• Strong understanding of KPIs and how to drive them.
• A genuine passion for styling, service, and building client relationships.

Responsibilities

• Driving daily and monthly sales performance through strong floor leadership.
• Coaching and developing the team, ensuring energy and motivation remain high.
• Supporting with visual merchandising and operational tasks.

Skills

Leadership

Client Engagement

Sales Performance

Product Knowledge

Education

Experience in Premium Fashion

Job description

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This range is provided by Elite Associates. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Elite Associates

Assistant Store Manager – Luxury Fashion Retail

We’re looking for an inspiring and commercially driven Assistant Store Manager to join a premium fashion retailer in the heart of Central London. Known for its timeless aesthetic and loyal following, this boutique brand blends heritage with modernity—placing service, product knowledge, and personal style at the core of the client experience.

As Assistant Manager, you’ll be the right hand to the Store Manager—leading from the shop floor, energising the team, and creating a dynamic yet refined store environment. You’ll be given real responsibility and the autonomy to make a visible impact across clienteling, visual standards, and store operations.

What You’ll Be Doing

• Driving daily and monthly sales performance through strong floor leadership
• Leading by example with a client-first approach and confident product knowledge
• Coaching and developing the team, ensuring energy and motivation remain high
• Supporting with visual merchandising, stockroom standards, and operational tasks
• Driving CRM and clienteling through personalised service and downtime outreach
• Acting as a role model for brand values, presentation, and professionalism

What We’re Looking For

• Experience in a premium or high-end fashion environment at supervisor level or above.
• A natural leader—confident, warm, and hands-on with the team
• Strong understanding of KPIs and how to drive them
• Adaptability to high and low footfall days, using quieter moments wisely
• A genuine passion for styling, service, and building client relationships
• Previous experience from premium or luxury fashion retail.

What You’ll Get

• Competitive salary + bonus scheme
• Access to GP service, Retail Trust, and brand-specific perks
• A clear development pathway within a growing retail business
• Work within a beautiful store environment with a close-knit, supportive team

If you’re ready to step into a role that combines creativity, leadership, and customer connection, we’d love to hear from you.

Apply today or message us directly for a confidential conversation!

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Customer Service, and Management

• Industries

  Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry

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