Assistant General Manager

Heard Soho; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

50% off food and drink

Cycle to work

High street discounts

Birthday off

Monthly meal for you +4 guests

Professional qualifications paid

Job summary

Heard. is seeking an Assistant General Manager to lead day-to-day operations at our Borough/Soho site, driving guest satisfaction, staff development and brand standards. You will manage shift leadership, onboarding, training and performance, while maintaining costs and compliance.

You bring proven leadership in premium fast-casual hospitality, a passion for great food, and the ability to elevate service levels across all shifts. This role offers progression to General Manager as the brand grows.

Qualifications

• Proven leadership in a high-volume premium restaurant setting.
• Ability to coach on floor with hands-on leadership.
• Strong focus on hospitality, guest experience and brand standards.

Responsibilities

• Be a Brand Ambassador: lead from the floor to create a warm atmosphere.
• Lead and develop the team with onboarding, training and coaching.
• Drive guest satisfaction with a seamless service and product execution.
• Align daily briefs and post-shift debriefs to meet service goals.
• Own the space and vibe, ensuring welcoming atmosphere and layout.
• Manage operations and labour with accurate scheduling and costs.
• Support GM in hitting site financial targets and audits.

Skills

Leadership

People development

Guest satisfaction

Brand ambassador

Operational fluency

Tools

Rotas

Stock control

Job description

Assistant General Manager – Heard.

Burgers worth gathering for.

Heard. is a premium fast-casual smash burger concept from 2 Michelin-starred chef Jordan Bailey, born from a desire to take an everyday classic and make it quietly exceptional. We combine top-quality, thoughtfully sourced ingredients with the rigour and technique of the world’s best kitchens. No gimmicks, no shortcuts - just maximum flavour done right.

After a massive year touring the UK’s biggest events, we opened our permanent home in Borough last year, pairing our signature burgers with considered natural wines, craft beer, and a warm, efficient service style.

Now, with our second site in Soho thriving, we are looking forward to our next chapter. We are actively eyeing up our third and fourth restaurants and are looking to bolster our leadership team with a grounded, meticulous Assistant General Manager who embodies our core ‘hospitality at Heard’ values: Confident, Attentive, and Warm.

The Heard Package:

• Salary: £40,000 - £45,000 per year OTE (depending on experience).

• Benefits: Access to benefits platform from day one including 50% off food and drink in our sites, cycle to work scheme and high street discounts

• The Food: A monthly meal for you and four guests, on us.

• Professional Growth: Formal qualifications paid for, including Mental Health First Aid, H&S Level 3, and your Personal Licence.

• Clear Progression: Genuine opportunities to step up into a General Manager role as we grow

• Your Birthday off!

What You’ll Do

• Be a Brand Ambassador:Represent Heard. on the floor , leading from the front to create a genuine, unfussy atmosphere that turns first-time guests into regulars.

• Lead and Develop the Team: We hire personality first. You will actively lead day-to-day onboarding, real-time training, and floor coaching to build a hospitality-led squad and keep shift morale exceptionally high.

• Drive Guest Satisfaction:Deliver an effortless guest experience where 90%+ of in-service feedback reflects excellence in hospitality, speed, and product execution.

• Align the Shift:Deliver our structured daily briefings (AM and PM) and post-shift debriefs, ensuring the team is fully aligned on service goals, product provenance, and performance standards.

• Own the Space & Vibe:Ensure everything in the room - from the lighting levels and setup to the curated playlist - remains deliberate, welcoming, and natural. Lead the team to deliver high-energy service across every shift.

• Manage Operations & Labour:Maintain precise, daily control over scheduling, shift deployment, and labour cost management, aligning hours cleanly with our financial targets.

• Support the P&L:Work closely with the General Manager to hit site-level financial targets, maintaining hands‑on control over labour, food and beverage costs, stock takes, and controllable overheads.

• Maintain Total Compliance: Keep the site fully compliant across EHO, licensing, health & safety, and internal and external audits.

What You Bring

• Proven Leadership: Solid experience as an Assistant General Manager or an Assistant Manager in a high-volume, premium fast-casual or restaurant environment, who leads from the front, is visible, hands‑on and calm under pressure.

• A People Development Mindset:A natural talent for coaching a team in real time - correcting and reinforcing our standards right on the floor.

• Genuine Passion:You love great food, and the art of effortless, high‑standard hospitality.

• Operational Fluency:Strong comfort with rotas, stock, and working with shift‑level financial metrics.

This is an opportunity to help shape a growing brand, not simply manage a restaurant. So, if you are a grounded leader who takes food seriously but leaves the stuffy formality at the door, we would love to hear from you.