Assistant General Manager

JD Sports Fashion; Bournemouth; On-site; GBP 28,000 - 36,000; Full time

Job summary

JD Sports Fashion operates JD Gyms and seeks a proactive Fitness Club Manager in Bournemouth to lead a team, uphold brand standards and grow the membership base.

You will recruit and manage coaches and assistants, maintain safety and cleanliness, and drive sales while delivering outstanding member service in a fast‑paced environment.

Qualifications

• Must have a proven and successful track record of management experience within a leisure related industry.
• Must be passionate about customer service and be an inspirational leader in the way they manage.
• Experience as a Fitness Manager or Assistant Manager in a leisure facility is beneficial.

Responsibilities

• Ensure Health and Safety policies and company procedures are followed.
• Maintain JD Gyms Brand Standard.
• Conduct regular safety checks and report defects.
• Recruit and manage a team of Fitness Coaches and General Assistants.
• Lead team meetings and drive development.
• Achieve sales and membership targets and maximise revenue.
• Ensure cleanliness and high standards of the facility.
• Oversee banking to minimise wastage and maximise profit.

Skills

Management experience

Customer service

Leadership

Sales

Education

Level 2 Gym Instructor

Job description

This is JD. Born in 1981. Built for Now. At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry. We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them. This is your moment. This is JD. Are you in?

Role overview:

This role requires a team player with flair and commercial ability, as well as the skill, energy and determination to help drive and develop the business alongside the General Manager. We're looking for a manager with the experience of maintaining and developing the standards and reputation, whilst nurturing a growing membership base and team.

Responsibilities:

• Ensure that all policies and procedures in both the Health and Safety Employee Policy and Company Procedures Handbook are adhered to.
• Responsible for adhering to and maintaining the JD Gyms Brand Standard.
• Conduct daily, weekly, and monthly safety checks. Report and chase all defects, to ensure the building and its equipment is safe to use.
• Recruit and manage a team of employed Fitness Coaches and General Assistants to ensure the club is operational cover to ensure daily expectations are delivered.
• Hold regular team meetings to aid development and keep everyone updated.
• To work towards and aim to achieve all sales and membership targets that are set.
• To drive and maximise secondary spending revenue.
• To ensure the whole of the gym facility is of the highest standard of cleanliness.
• Ensure the in-house cleaners (General Assistant) are cleaning to the highest standard. To manage the weekly banking process so that wastage and variance is minimal, maximising profit.
• To ensure uniform standards are being adhered to by all team members and yourself.
• To always deliver outstanding member service.
• To help create an environment where the team enjoy themselves whilst at work.
• To always be an ambassador of JD Gyms.

Skills and Experience:

• Must have a proven and successful track record of management experience within a leisure related industry.
• Must be passionate about customer service and be an inspirational leader in the way they manage.
• Must be qualified to at least Level 2 Gym Instructor
• Must have a proven track record in driving sales and co-ordinating local marketing activity as well as of recruiting and managing a successful team.
• Ideally will have experience as an Assistant Manager helping to oversee all business areas within a leisure facility or have substantial experience as a Fitness Manager or other similar operational function. We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time #JD