Assistant DTC Activation Manager - L’Oréal Dermatological Beauty Division

Loreal; Greater London; In loco; GBP 55.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Money-saving offers and share options

Private medical and dental insurance

Enhanced pension plan

Discounted gym memberships

Onsite mental health support

Enhanced family leave

Descrizione del lavoro

Loreal is seeking an Assistant DTC Activation Manager to support the Digital Platforms Manager in driving DTC and owner websites, and to lead DSF and Local Services initiatives in the UK. You will collaborate with the brand, commercial and CDMO teams to deliver best-in-class on-site experiences and promotions.

You will manage site performance, run end-to-end tests, develop analytics reports, and help shape data-driven decisions.

Competenze

• Prior digital marketing experience (DTC experience preferable).
• Proven organisational and project management skills, with ability to prioritise in a changing environment.
• Strong commercial acumen and ability to align with wider business objectives.
• Creative thinker with a track record of solving business problems.
• Excellent analytical skills and attention to detail.
• Strong presentation and stakeholder management abilities.

Mansioni

• Drive DTC & Owned Websites as a hub of excellence for acquisition, content & services.
• Collaborate with DTC Commercial Lead to implement a 360 DTC strategy.
• Ensure top-tier DTC & Owned Website execution with brand, commercial and CDMO.
• Support with technical SEO strategy in partnership with Paid SEO lead.
• Manage on-site activations including homepage banners and blog content.
• Monitor site performance and perform end-to-end test orders to protect user experience.
• Act as main point of contact for on-site issue escalation.
• Produce analytics reports to inform wider business decisions.

Conoscenze

Digital marketing experience

Organizational & project management

Commercial acumen

Analytical skills

IT skills incl. Google Analytics

Stakeholder engagement

Strumenti

Google Analytics

Descrizione del lavoro

Assistant DTC Activation Manager

The Assistant DTC Activation Manager is a pivotal role in support the Digital Platforms Manager to drive DTC and Owner Websites as well as Lead on DSF and Local Services.

A DAY IN THE LIFE

Drive DTC & Owned Websites

• Drive DTC & Owned Websites as a hub of excellence for 1p Acquisition, Content & Services , alongside the Digital Platforms Manager
• Work extremely closely with the DTC Commercial Lead to drive a 360 best-in‑class DTC Strategy
• Ensure best-in‑class DTC & Owned Website execution liaising closely with brand, commercial and total CDO
• Support with best-in‑class Technical SEO strategy, working closely with the Paid SEO lead
• Responsibility for managing and prioritising DEC Europe tickets on promotions, on‑site activations including Homepage banners, landing pages, plp slots, yieldify activations & blog content
• Responsibility for monitoring site performance and completing end to end test orders regularly to protect consumer experience
• Performing daily order checks and liaising with Customer Supply Chain where any issues arise
• Main point of contact for escalation of onsite issues
• Using available analytics tools to create and maintain reports, and to help drive decision making & providing regular summaries to the wider business

Lead on DSF & Local Services

• Ownership of the LDB UK DSF & Local Services strategy and performance including Modiface Services & Qualifio Routine Finders
• Support Digital Platform Manager in driving forward design, build and activation of the Spotscan+ Coach App in the UK as the #1 Services priority
• Ensure LDB are properly represented & ownership of the DSF & Local Services Roadmap
• Working closely with Senior Stakeholders in CDMO UK, Global & Zone to ensure LDB UK are at the forefront of testing and optimisation for services
• Ensure LDB Services are #1 channel for driving rich data acquisition + activation.
• Constantly looking for improvement opportunities for Routine Finders, and working closely with other members of the CDO to improve UX, content, rich data opportunities through these
• Ownership of Services analytics and reporting to the wider business

Who You Are

• Prior digital marketing experience (DTC experience preferable)
• Proven organisational and project management skills, together with the ability to priorities and adapt within a changing environment
• Strong commercial acumen with the ability to see how their role supports the wider business objectives
• Creative thinker with a track record in defining and delivering solutions to business problems
• Excellent analytical skills with the ability to get to the heart of complex problems
• Passionate about digital innovation
• Exceptional attention to detail
• Excellent IT skills, including knowledge of a range of software packages (Google Analytics experience desirable)
• Strong presentation skills
• Highly personable with the ability to engage and influence multiple business stakeholders
• Strong commercial acumen and ecommerce understanding.
• Strategic and problem-solving thinker with an obsession with data analytics, ability to work flexibly, and take ownership for resolutions.
• Demonstrate an ability to manage projects, adjust priorities, and follow up on actions.

What We Offer

• Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
• Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier!
• Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
• We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
• Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health‑care professionals worldwide. The division has maintained a double‑digit growth worldwide for the last 5 years.

How We Recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.