Assistant Director, Communications and Marketing at Imperial War Museums

Ellwood Atfield; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the cultural sector is seeking an Assistant Director of Communications and Marketing for their London office. The successful candidate will lead a high-performing team, develop integrated strategies, and enhance public engagement through effective marketing initiatives. This role is critical in reshaping perceptions of war's impact through creative and strategic communication.

Qualifications

• Proven track record in delivering results in communications and marketing.
• Experience in managing high-performing teams.
• Strategic leadership skills in communications.

Responsibilities

• Advise on overall communications and marketing strategy.
• Chair the Editorial Board for consistent messaging.
• Develop Crisis Management strategy and manage communications.

Skills

Strategic Leadership

Team Management

Crisis Management

Communication

Marketing Strategy

Job description

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Assistant Director, Communications and Marketing at Imperial War Museums, London

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Client:

Ellwood Atfield

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

5d52528428b2

Job Views:

21

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

We are hiring an Assistant Director, Communications and Marketing to join the team at the creative heart of the museums, working across all five branches. You will play a central role in developing and implementing an integrated communications and marketing strategy aimed at transforming the way IWM engages with the public.

IWM exists to help people understand the causes, course, and consequences of war from the 20th Century up to the present day. As one of the world’s leading authorities on conflict and its impact on people’s lives, their collections are filled with personal accounts, experiences, and inspiring stories.

In January 2016, Gill Webber was appointed as the Executive Director, Content and Programmes. She has been integral in restructuring the museums' public engagement and outreach, including the integration of the communications and marketing teams.

The role: Assistant Director, Communications and Marketing

Joining IWM in their centenary year, the new Assistant Director will be a key part of the team that markets one of London's top visitor attractions, the Churchill War Rooms. They will work to ensure the success of other branches and maintain IWM's relevance today.

IWM seeks a creative communications and marketing leader with a proven track record of delivering results, managing a high-performing team, and providing strategic leadership.

Reporting to Gill, the role's purpose is to lead the development and implementation of an integrated communications and marketing strategy to help IWM change perceptions about the impact of war.

Success will be measured by increased collaboration between the communications and marketing teams, broader audience reach, and highlighting IWM's work to showcase the effects of war on populations, as well as driving footfall and revenue across its key sites nationwide.

Key Duties

• Advise on communications and marketing strategy, identify issues, and contribute to overall management through the Senior Management Team.
• Chair the Editorial Board to ensure consistent messaging across IWM branches and projects and develop IWM’s voice.
• Coordinate communication of key messages across all internal and external channels.
• Develop and lead the Crisis Management strategy for IWM’s Business Plan, managing media and communication responses to incidents.
• Lead media partnerships and strategic PR and marketing collaborations to support branding, reputation, and income goals.
• Provide strategic direction and line management for the Head of Press and PR, the Head of Marketing, and the broader communications and marketing team.