Assistant Director, Communications and Marketing at Imperial War Museums

Social network you want to login/join with:

Assistant Director, Communications and Marketing at Imperial War Museums, London

col-narrow-left

Client:

Ellwood Atfield

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

5d52528428b2

Job Views:

8

Posted:

26.04.2025

Expiry Date:

10.06.2025

col-wide

Job Description:

We are hiring an Assistant Director, Communications and Marketing to join the team at the creative heart of the museums, working across all five branches. You will play a central role in developing and implementing an integrated communications and marketing strategy aimed at transforming the way IWM engages with the public.

IWM exists to help people understand the causes, course, and consequences of war from the 20th Century up to the present day. As one of the world’s leading authorities on conflict and its impact on people’s lives, their collections are filled with personal accounts and experiences, and inspiring and powerful stories.

In January 2016, Gill Webber was appointed to IWM as the Executive Director, Content and Programmes. She has been integral in ensuring the success of a restructure to the museums' public engagement and outreach, including the integration of the communications and marketing teams.

The role: Assistant Director, Communications and Marketing

Joining IWM in their centenary year, the new Assistant Director will be a key part of the team that markets one of London's top visitor attractions, the Churchill War Rooms, and will work to ensure the other branches achieve similar success, maintaining IWM's relevance today as it was 100 years ago.

IWM seeks a creative communications and marketing leader, with a proven track record of delivering results, managing a high-performing team, and providing strategic leadership.

Reporting to Gill, the role's purpose is to lead the development and implementation of an integrated communications and marketing strategy to help IWM change perceptions about the impact of war.

Success will be measured by increased collaboration between the communications and marketing teams, broader audience reach, highlighting IWM’s work on the effects of war on populations, and driving footfall and revenue across its key sites nationally.

Key Duties

• Advise on communications and marketing strategy, identify issues, and contribute to IWM’s overall management through the Senior Management Team.
• Chair the Editorial Board to ensure consistent messaging across IWM branches and projects, and develop IWM’s voice.
• Coordinate key messages across all external and internal communications.
• Develop and lead the Crisis Management strategy for IWM’s Business Plan, including media and communications responses to incidents and crises.
• Manage media partnerships and strategic PR and marketing collaborations to support branding, reputation, and income goals.
• Provide strategic direction and line management for the Head of Press and PR and the Head of Marketing, overseeing the communications and marketing team.