Assistant Digital Content Specialist

Wokingham Borough Council; Wokingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A local government authority in Wokingham is seeking an enthusiastic Assistant Digital Content Specialist to develop and manage high-quality web content. The ideal candidate will have a strong background in digital content management, excellent writing skills, and experience with analytics tools like Google Analytics. Join a dynamic team committed to continuous digital improvement to enhance the customer experience.

Qualifications

• Proven experience in writing engaging, effective web content.
• Analytical skills, including data collection and analysis.
• Experience with wireframe design and creating visual mock-ups.

Responsibilities

• Manage, maintain, edit, and update web content.
• Work closely with internal teams to develop customer-centric content.
• Monitor website content for compliance with best practices.

Skills

Excellent writing, editing, and proofreading skills for web content

Strong understanding of digital marketing and web accessibility

Experience using a Content Management System

Excellent communication and stakeholder management skills

Education

Relevant qualification in Digital Marketing or User Experience

Tools

Google Analytics

SharePoint

Microsoft 365

Job description

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Assistant Digital Content Specialist, Wokingham

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Client:

Wokingham Borough Council

Location:

Wokingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a6b14ace3a31

Job Views:

10

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

About the Role

Do you have a passion for digital content and a flair for creating engaging, accessible, and user-centred web experiences?

Wokingham Borough Council is seeking an enthusiastic Assistant Digital Content Specialist to join our Digital and Change team. In this role, you will work collaboratively with various internal stakeholders to develop and manage high-quality website content that meets the needs of our customers and drives our digital improvement initiatives.

Key Responsibilities

Content Management:

• Serve as the first point of contact for digital work requests.
• Manage, maintain, edit, and update web content ensuring it is accurate, creative, and written in plain English while adhering to established content guidelines.

Stakeholder Collaboration:

• Work closely with internal teams to develop content that meets customer needs.
• Respond to inquiries from external stakeholders, customers, and partner agencies.

Digital Monitoring and Support:

• Monitor website content using various tools to ensure compliance with best practice guidelines and legislative obligations.
• Support UX specialists with website and user testing to continuously improve digital services.

Data Analysis and Reporting:

• Carry out data analysis and create insightful reports using tools such as Google Analytics and Hotjar.

Administrative Support:

• Manage simple databases and provide essential administrative support for the team.
• Champion and support staff in taking an active role in digital content management.

What We’re Looking For

Essential Qualifications and Skills:

• Excellent writing, editing, and proofreading skills for web content.
• Strong understanding of the role of websites in digital marketing, web accessibility, and Search Engine Optimisation.
• Experience using a Content Management System and presenting information clearly in plain English.
• Excellent communication and stakeholder management skills.

Desirable Skills and Experience:

• A relevant qualification in Digital Marketing, User Experience, or a related field.
• Analytical skills, including data collection and analysis, problem-solving, and decision-making.
• Experience with wireframe design and creating visual mock-ups for user journeys.
• In-depth knowledge of the Web Content Accessibility Guidelines (WCAG).
• Experience using website analytics tools (e.g., Google Analytics), SharePoint, and practical knowledge of Microsoft 365.
• Proven experience in writing engaging, effective web content.

Why Join Us

At Wokingham Borough Council, you’ll be part of a dynamic team committed to driving continuous digital improvement. This is your chance to use your digital content expertise to make a tangible impact on the customer experience while contributing to a forward-thinking digital strategy.

Apply now

Take the next step in your career by joining our team.