Assistant CRM Manager NEW Croydon Posted today £ Competitive Croydon Head-Office Permanent contract

inploi; Croydon; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Join a leading team where you will support creative CRM initiatives, enhancing customer engagement and driving sales through actionable insights. With an innovative mindset, help achieve excellence in health and beauty loyalty strategies while enjoying hybrid work options and excellent company benefits.

Benefits

33 days holiday rising to 38 with service

30% discount on Superdrug products

Hybrid working patterns

Company pension matching and bonus

Access to Wagestream

Unrivalled Learning and Development programmes

Qualifications

• 2-4 years experience in a similar CRM role within retail.
• Commercially driven and customer-centric mindset.
• Proven track record in campaign management and analysis.

Responsibilities

• Implement CRM campaigns to grow the Health & Beautycard loyalty scheme.
• Co-create customer-first loyalty activity plans.
• Lead and champion creative campaign strategies.

Skills

Copywriting

Creativity

Attention to detail

Data-driven insights

Campaign management

Job description

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.

Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Job Purpose

In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.


Key Responsibilities

· You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.

· Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs – Sales Participation, Acquisition and Active Member Rate.

· Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they’re further driving the channel’s engagement metrics and objectives.

· Work with key stakeholders to build strong, automated, lifecycle and cross-channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.

· Lead on creating and delivering highly personalised and sophisticated, industry-leading multi-channel campaigns.

· Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.

· Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate – driving sales and customer engagement.

· Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.

· Ensure all campaigns are performing against key performance and engagement metrics.


Person Specification

· 2-4 years’ experience in a similar CRM role within retail, (Health & Beauty preferable but not essential)
· Must be commercially driven, customer-centric with solid understanding of customer lifecycles
· Attention to detail
· A creative mindset is a must
· Social, can-do attitude
· A natural flare for copywriting
· Proven track record in end to end campaign management and analysis is essential
· Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures

Here's what's in it for you

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
• 2 staff discount codes for yourself and a family member or friend
• 30% discount on Superdrug Own Brand Products both in store and online
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
• Company pension matching and bonus
• We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes
• Enhanced maternity/shared parental/adoptionleave, company sick pay and pregnancy loss and support

Come and be part of something special.

Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.

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