Assistant Content Manager

Lloyds Banking Group; Halifax; Hybrid; GBP 39,000 - 45,000; Full time

Job summary

A leading banking institution is looking for an Assistant Content Manager to craft engaging internal content and lead editorial planning. The successful candidate will work collaboratively across teams, ensure effective communications, and utilize AI tools for content creation. Experience in copywriting, stakeholder engagement, and agility in a fast-paced environment are essential. This role is hybrid, allowing flexible working arrangements.

Benefits

Generous pension contribution

Annual performance-related bonus

Share schemes including free shares

Adaptable lifestyle benefits

28 days’ holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Ability to adapt tone and style to different audiences.
• Enthusiastic about continuous improvement and innovation.
• Skilled in using insights to guide content decisions.

Responsibilities

• Craft engaging content for internal communication channels.
• Provide guidance on content and campaign planning.
• Ensure content is aligned, timely, and effective.
• Lead editorial planning for the team.
• Use data and feedback to evaluate impact of communications.

Skills

Copywriting and storytelling

Excellent prioritisation skills

Stakeholder engagement

Data interpretation

Ability to work in an agile environment

Job description

End Date

Thursday 07 August 2025

Salary Range

£39,825 - £44,250

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Job Share

Job Description Summary

JOB TITLE: Assistant Content Manager
SALARY: £39,825 - £44,250
LOCATIONS: Edinburgh, Bristol, Birmingham, Leeds & Halifax
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

Job Description

About this opportunity

We’re looking for an Assistant Content Manager to join our Colleague Campaigns & Storytelling team, and we’d love to hear from anyone who:

• Can spot – and tell - an excellent story, making the complex simple for a range of internal channels and audiences.

• Has excellent planning and organisational skills and great attention to detail.

• Can work as part of a centre of excellence to influence, support and guide others as we create more joined-up experiences for our people.

The Colleague Communications & Experience (CC&E) team is a centre of excellence within Group Corporate Affairs. We support strategic business delivery and cultural transformation through simpler, more targeted and consistent end to-end colleague communications and experiences.

Within CC&E, our Campaigns and Storytelling team plays a critical role. We engage colleagues across our organisation in our transformation through telling memorable stories, equipping key influencer groups, and joining up activity to make the complex simple. We collaborate across teams, taking a data and insights-led approach to crafting content, and testing and learning to push creative boundaries and make the most of new technology.

This aligns with our employee value proposition of creating a modern and dynamic environment where people and teams can perform at their best, at pace, while doing all they can to support customers and help Britain prosper.

We’re transforming our business, so it’s never been more important that our colleague communications are clear, compelling and impactful. As our business transforms, we’re continually evolving how we communicate and engage with our people.

What you'll be doing

• Collaborating across teams to craft creative, engaging content for internal communication channels such as intranet, video, scripts, and events, using AI tools to enhance content creation.

• Providing guidance and counsel on content and campaign planning, understanding the priorities and resource planning across the team.

• Ensuring content and campaigns are aligned, timely, and effective. Constructively challenging to enhance the communication experience and reduce the noise for our internal audiences.

• Leading editorial planning for the team, including crafting regular reports and documents that help with prioritising and coordinating work.

• Representing the team in planning discussions, forums, and maintaining a strong network of contacts.

• Finding opportunities, challenges and conflicts in planning and advising on tactics to maximise impact or mitigate risks.

• Using data, measurement, AI tools and feedback to evaluate the impact of communications and continuously improve.

• Championing inclusive and accessible communication practices that resonate with diverse internal audiences.

• Maintaining a good understanding of the business, financial services landscape, and internal communication trends.

The role involves crafting engaging content and leading the editorial planning process to ensure the right messages reach the right audiences at the right time.

You'll help to drive innovation, using AI to enhance our storytelling and planning capabilities.

You'll use technology to explore creative approaches to delivering engaging and impactful content and increasing efficiency through improving processes.

We're a fast-paced and fun team; full of experts who are keen to share their experience – and who want to learn from you! The remit is broad and varied so no two days are the same. If you’re flexible, proactive and would like the opportunity to play a key role in content creation and planning, then we want to hear from you!

Why Lloyds Banking Group?

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

What you'll need

• Copywriting and storytelling, with a flair for adapting tone and style to suit different audiences and channels.

• Excellent prioritisation and strategic/editorial planning skills.

• Enthusiastic about continuous improvement, innovation, using AI and championing change.

• Skilled in interpreting data and using insights to guide planning and content decisions and discussions.

• Understands internal communication industry trends and hot topics and seeks ways to apply this insight internally to drive innovation, including the use of AI.

• Brilliant stakeholder engagement, adept at using judgement and trusted to manage confidential material with discretion.

• Ability to work in an agile, pacey, tech-enabled environment, incorporating AI to help improve processes and save time.

• Confident in challenging, providing feedback and sharing counsel.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 28 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.