Assistant Brand Manager (Trust)

McDonald's; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the fast-food industry is seeking an Assistant Brand Manager to contribute to brand campaigns and trust initiatives. This role involves project management, collaboration with various teams, and the development of creative marketing strategies. The position offers the chance to work in a dynamic environment, gaining early responsibility and visibility in the corporate marketing landscape.

Qualifications

• Proven marketing experience in retail or FMCG environments.
• Excellent communication skills and ability to influence stakeholders.
• Collaborative mindset with flexible problem-solving approach.

Responsibilities

• Support delivery of brand campaigns focused on brand trust.
• Develop marketing briefs and manage timelines for projects.
• Collaborate with teams across Marketing, Comms, and Supply Chain.

Skills

Project Management

Financial Acumen

Communication Skills

Creative Judgement

Education

CIM or ISP qualifications

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

About Us

McDonald’s has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 170,000 people.

Hybrid Working

This role is based in our East Finchley office working 3 days in the office and 2 days remotely.

Job Description

McDonald’s UK & Ireland is seeking an Assistant Brand Manager (Trust) to join our award-winning Corporate Marketing team. Working alongside the Marketing Manager, you’ll play a key role in delivering campaigns that shape public perceptions, reinforce our brand values, and engage millions of customers and employees across the UK and Ireland.

From campaign strategy and promotional planning to internal comms and creative execution, this is a fantastic opportunity to gain early accountability, sharpen your strategic thinking, and deliver high-impact work with real visibility.

What You’ll Be Doing

• Support the delivery of McDonald’s UK&I brand calendar and campaigns focused on brand trust
• Develop marketing briefs and manage timelines to ensure timely and flawless execution
• Own below-the-line creative development from concept to execution including internal comms, website, and print
• Support above-the-line campaign development and work closely with external agencies and partners
• Collaborate cross-functionally with teams across Marketing, Comms, Insight, Supply Chain, Legal and more to deliver consistent, trusted brand experiences
• Help build robust business cases and lead post-campaign evaluations
• Proactively manage project budgets and ensure clear, timely communication with internal stakeholders and franchisees

What You’ll Need

• Proven marketing experience ideally in retail or FMCG brand environments
• Strong project management, financial acumen, and attention to detail
• Excellent communication skills and the ability to influence diverse stakeholders
• A collaborative mindset, with a flexible and proactive approach to problem-solving
• Good creative judgement and familiarity working with agency partners
• CIM or ISP qualifications are desirable
• Confident user of Microsoft Word, Excel and PowerPoint

Additional Information

Company Vision and Culture…

Our Global vision is to build a better McDonald’s and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.

McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first

Inclusion: We open our doors to everyone

Integrity: We do the right thing

Community: We are good neighbours

Family: We get better together

At McDonald’s we are People from all Walks of Life...

People are at the heart of everything we do, and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald’s or elsewhere.”