Assistant Brand Manager (Trust)

McDonald's Corporation; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

McDonald’s UK & Ireland seeks an Assistant Brand Manager to enhance brand perception and engagement. This role involves executing marketing campaigns, managing timelines, and collaborating across departments for successful project delivery. Seeking dynamic candidates with proven marketing backgrounds, strong communication, and project management skills.

Qualifications

• Proven marketing experience in retail or FMCG.
• Excellent communication and stakeholder influence.
• Good creative judgment with agency collaboration experience.

Responsibilities

• Support execution of brand calendar and trust-focused campaigns.
• Manage below-the-line creative development from concept to execution.
• Collaborate across functions to ensure consistent brand experiences.

Skills

Project Management

Financial Skills

Communication

Problem Solving

Creative Judgment

Education

CIM or ISP qualifications

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Company Description

About Us

McDonald’s has operated in the UK since 1974 and currently runs over 1500 restaurants across the UK and Ireland, serving nearly four million customers daily. It is one of the UK’s largest private sector employers, with over 170,000 employees.

Hybrid Working

This role is based in our East Finchley office, working 3 days in the office and 2 days remotely.

Job Description

McDonald’s UK & Ireland is looking for an Assistant Brand Manager (Trust) to join our award-winning Corporate Marketing team. Working alongside the Marketing Manager, you will play a key role in delivering campaigns that shape public perceptions, reinforce our brand values, and engage millions of customers and employees across the UK and Ireland.

This is a fantastic opportunity to gain early accountability, sharpen your strategic thinking, and deliver high-impact work with visibility, covering campaign strategy, promotional planning, internal communications, and creative execution.

What You’ll Be Doing

• Support the execution of McDonald’s UK & Ireland brand calendar and trust-focused campaigns
• Develop marketing briefs and manage timelines for flawless campaign delivery
• Manage below-the-line creative development from concept to execution, including internal communications, website, and print
• Assist in above-the-line campaign development, collaborating with external agencies and partners
• Work cross-functionally with teams across Marketing, Communications, Insight, Supply Chain, Legal, and more to ensure consistent brand experiences
• Build business cases and lead post-campaign evaluations
• Manage project budgets proactively and communicate effectively with stakeholders and franchisees

What You’ll Need

• Proven marketing experience, ideally in retail or FMCG brand environments
• Strong project management, financial skills, and attention to detail
• Excellent communication skills and stakeholder influence
• Collaborative, proactive problem-solving approach
• Good creative judgment and experience working with agency partners
• CIM or ISP qualifications are desirable
• Proficiency in Microsoft Word, Excel, and PowerPoint

Additional Information

Our global vision is to build a better McDonald’s, and in the UK & Ireland, we aim to be the most loved restaurant company.

Our culture is shaped by our values: Serve (customers and people first), Inclusion (everyone is welcome), Integrity (doing the right thing), Community (being good neighbors), and Family (growing together). We embrace diversity and are committed to an inclusive environment where everyone can be their authentic selves, helping us better serve our customers. We do not tolerate inequality, injustice, or discrimination of any kind. As a large employer, we also focus on community engagement, developing skills, and inspiring aspirations to help people succeed both within and outside McDonald’s.

#LI-Hybrid