Assistant Brand Manager, Mas+ by Messi

Mark Anthony Group; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading drinks company in London is seeking an Assistant Brand Manager for Mas+ by Messi. This role involves managing global marketing initiatives, budget, and campaign execution while collaborating with various teams. Ideal candidates will have a degree in marketing and 3+ years of experience in a global environment, demonstrating strong problem-solving and organizational skills. The position offers a hybrid work arrangement, reflecting the company's commitment to flexibility.

Qualifications

• 3+ years of experience in marketing, ideally in a global environment.
• Proficiency in managing annual marketing budgets.
• Familiarity with asset management systems and campaign execution tools.

Responsibilities

• Manage the annual marketing budget for the Mas+ by Messi team.
• Drive adoption of the Bynder asset management system.
• Track campaign and sampling KPIs for effectiveness.

Skills

Budget management

Collaboration

Problem-solving

Project management

Creativity

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Bynder

Job description

About us

Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey, Gin, and Más+ by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.

Location

Your primary place of work will be at our new London office near Blackfriars Bridge. We love the vibrant atmosphere of our office, which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff\'s needs.

What you’ll do

As our new Assistant Brand Manager, Mas+ by Messi you will be responsible for ensuring the smooth delivery of global marketing initiatives by managing budgets, streamlining asset and sampling tools, and driving effective campaign execution in partnership with the brand teams.

Join our global brand team for Mas+ by Messi and learn what it takes to launch a brand new brand into the world.

Additional key responsibilities include:

• Be accountable for the annual marketing budget for the Mas+ by Messi Global Marketing Team, including raising and tracking purchase orders (POs) and partnering with Finance to ensure spend is on track.
• Act as the team expert on the Bynder internal asset management system, driving adoption and best-in-class usage across global and local teams.
• Own and manage the Global Sampling toolkit, supporting local markets with their activations, consolidating learnings, and optimizing cost per contact and brand impact.
• Partner with brand teams to support campaign execution, taking ownership of specific elements such as public relations (PR) or activations.
• Provide guidance to local markets on sampling plans, ensuring consistency and alignment with global strategy.
• Track and report on campaign and sampling KPIs, identifying opportunities to improve effectiveness and efficiency.
• Collaborate with cross-functional stakeholders including Finance, Legal/Compliance, Digital Centre of Excellence, Shopper Marketing, and local market teams to ensure smooth delivery of initiatives.
• Support continuous improvement in marketing processes, tools, and systems to streamline workflows and maximize impact.

What you’ll bring

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• 3+ years’ experience in marketing, ideally within a global or multi-market environment.
• Proficiency in budget management processes, including raising and reconciling purchase orders (POs).
• Familiarity with asset management systems (e.g. Bynder) and campaign execution tools.
• Demonstrated ability to work with internal stakeholders and external agency partners to deliver successful marketing activations

Who you are

• Strong collaboration, working cross-functionally, knowing when to influence, when to collaborate, and how to manage complex, fast-paced workloads.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about culture, trends, and digital innovation, as well as a deep understanding of the drinks market landscape.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.