Assistant Brand Manager Marketing

Westland Horticulture Ltd; Huntingdonshire; On-site; GBP 25,000 - 35,000; Full time

Job summary

Westland Horticulture is seeking a creative Assistant Brand Manager for their renowned Unwins Seeds brand. This role involves supporting brand plans, product lifecycle management, and ensuring brand consistency across channels. Ideal candidates will have 1-3 years of marketing experience, a passion for branding, and strong communication skills.

Benefits

Ownership from the start

Collaborative culture supporting innovation

Long-term career progression opportunities

Qualifications

• 1–3 years’ experience in a marketing, brand, or product management role.
• Hands-on marketer with enthusiasm for branding.
• Proven experience supporting product launches.

Responsibilities

• Support execution of brand plans for seeds category.
• Assist with product lifecycle management.
• Coordinate marketing assets for brand consistency.

Skills

Brand management

Marketing campaigns

Market research

Commercial awareness

Communication

Job description

Due to phenomenal growth, we’re looking for a creative and ambitious Assistant Brand Manager to join our thriving team at Westland Horticulture!

This is a fantastic opportunity to play a key role in the development of Unwins Seeds, one of our most established and loved heritage brands. You’ll be joining a dynamic, friendly, and entrepreneurial team where your ideas are welcomed and encouraged from day one.

If you have a passion for brands, thrive in a fast-paced environment, and are excited about being part of a multi-million-pound gardening consumer business – we’d love to hear from you.

Main Duties:

• Supporting the Brand Manager in the day-to-day execution of brand plans for our seeds category, with a particular focus on propagation.
• Assisting with product lifecycle management – from range reviews and packaging updates to product data accuracy and SKU performance.
• Coordinating marketing and promotional assets to ensure brand consistency across all consumer and trade channels.
• Liaising with cross-functional teams (Sales, Supply Chain, Design Studio, Technical) and external stakeholders to support smooth product delivery and campaign execution.
• Monitoring market trends, competitor activity, and customer insights to help inform strategic brand decisions.

Skills and Experience:

• 1–3 years’ experience in a marketing, brand, or product management role – ideally within FMCG, Retail, or a consumer-driven environment.
• A hands-on marketer with genuine enthusiasm for branding and consumer goods
• Proven experience of supporting new product launches, and marketing campaigns.
• Insightful and curious – you understand what makes consumers tick and enjoy using tools like Nielsen, Kantar, or other market research platforms.
• Strong commercial awareness and knowledge of the UK retail landscape, including in-store promotional activity.
• A confident communicator who’s comfortable collaborating and influencing at all levels.

Why join Westland?

• The chance to work on well-known consumer brands that genuinely enhance people’s lives and their gardens.
• Real ownership from the start – this isn’t a role where you’ll be sat on the sidelines.
• An energetic and collaborative culture that supports innovation, growth, and personal development.
• A business that’s expanding rapidly – offering long-term career progression and exciting future opportunities.

Ready to sow the seeds of your next big career move?

Apply now and help grow one of the UK’s most loved horticultural brands.