Assistant Brand Manager - Instants Portfolio

JDE Peet's; Maidenhead; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading coffee and tea company in Maidenhead is seeking a Marketing Specialist to manage brand building for iconic coffee brands like Kenco and L’OR. This role involves collaborating with agencies, driving effective campaigns, and using analytical skills to optimize marketing strategies. Candidates should have experience in FMCG marketing and a proactive attitude.

Benefits

Learning and development programs

Diversity and inclusion initiatives

Qualifications

• Prior experience in Marketing, ideally within FMCG.
• Hands-on exposure to digital and shopper activation development and execution.
• Strong analytical skills with the ability to turn data into insights.

Responsibilities

• Champion brand guardianship by upholding creativity and consistency across touchpoints.
• Collaborate with external agencies to deliver innovative and effective campaigns.
• Drive social and influencer strategies to reach younger audiences.

Skills

Brand guardianship

Analytical skills

Project management

Communication skills

Collaboration

Digital marketing

Job description

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including Kenco, L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!

Find out more at http://careers.jdepeets.com

Job Description

Are you passionate about brand building and creative marketing? This is a standout opportunity to join the JDE Peet’s UKI marketing team, working across iconic coffee brands—Kenco, L’OR, and Douwe Egberts. You'll be part of the Equity & Communications team, helping to shape and execute impactful campaigns and consumer activations that bring our brands to life.

What You'll Be Doing

• Champion brand guardianship by upholding creativity and consistency across touchpoints
• Collaborate with external agencies to deliver innovative and effective campaigns
• Own and expand our Park Run partnership, taking it to exciting new levels
• Drive social and influencer strategies to reach younger audiences
• Lead design-to-artwork projects, ensuring flawless in-store execution
• Analyse campaign performance and provide strategic recommendations
• Manage marketing budgets with precision—tracking, reporting, and optimisation
  
  

Qualifications

At JDE Peet’s, we move fast and think big. We’re a hands-on, high-energy team driven by entrepreneurial spirit. If you’re hungry to learn, keen to build brands from the inside out, and not afraid to take initiative, you’ll thrive in this role.

What We're Looking For

• Prior experience in Marketing, ideally within FMCG.
• Hands-on exposure to digital and shopper activation development and execution.
• Strong analytical skills with the ability to turn data into insights.
• Proven project management capabilities, from planning to delivery.
• Excellent communication skills and a collaborative, relationship-first mindset.
• A proactive, self-starter attitude—you’re comfortable navigating ambiguity.
• A “can-do” spirit with the agility to adapt in a fast-paced, growth-driven environment
  
  

Additional Information

Your application at JDE Peet's

If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.