Assistant Brand Manager - Innovation Brands

Carlsberg Group; United Kingdom; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading beverage company in the UK is seeking an Assistant Brand Manager for Innovation Brands. This role involves leading social media strategies and supporting initiatives for brand growth. Ideal candidates will have experience in FMCG, be creative storytellers, and be collaborative team players. This is your chance to be part of an exciting journey in a newly formed business focused on innovation and iconic brands.

Benefits

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

High street discounts

Qualifications

• Experience within an FMCG business/brand is desired.
• Ability to understand core audience authentically.
• Collaborative, results-oriented with focus on delivery.

Responsibilities

• Lead brand social media strategies and partnerships.
• Support Senior Brand Manager in sales initiatives.
• Drive profitable brand growth and manage marketing budget.
• Influence the commercial team for maximum value.
• Ensure strong brand execution and distribution growth.

Skills

Experience within an FMCG business/brand

Creative storytelling

Collaborative team player

Results oriented

Job description

Overview

Assistant Brand Manager - Innovation Brands

Location: Field Based – Travel to our Head Office in Hemel Hempstead

Job Title: Assistant Brand Manager – Innovation Brands

Job Length: Permanent – Full Time

Company: Carlsberg Britvic

Posting Date: 11 Sept 2025

Benefits

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to iconic beers and soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Hobgoblin, Wainwright and others. For soft drinks, brands include J2O, Robinsons, Tango and London Essence, along with the UK licence rights to the Pepsi portfolio (Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy).

With a strong national footprint, Carlsberg Britvic operates across multiple facilities and depots servicing customers across the UK. As these two historical businesses have come together, the common goal is to ensure our people succeed.

About the role

Working across Gatorade and other Innovation Brands, you will collaborate cross-functionally to deliver the brand plan for future growth and play a key part in accelerating growth for the brands and Carlsberg Britvic.

If you are interested in joining our journey, we are recruiting for an Assistant Brand Manager – Innovation Brands. Reporting to the Senior Brand Manager, this role will be a key part of our success journey and you will have the opportunity to be involved in the following:

Role Responsibilities

• Lead on brand social media strategies and key partnership activations.
• Support the Senior Brand Manager & Brand Manager in sales initiatives and in delivering leading brand marketing.
• Support in driving profitable growth of the brand P&L and focused management of the marketing budget.
• Deliver clear and focused plans that deliver return on investment on ATL investment and BTL activation (above the line/ below the line).
• Influence across the commercial team (Marketing, Sales, Value Management and Category) to deliver maximum value for Customers, Consumers and Carlsberg Britvic.
• Work closely with the sales team to ensure a fantastic standard of brand execution and distribution growth across the UK market.
• Work across the full brand mix - packaging, pricing, marketing / sales support plan, to deliver growth targets for the brands.

Experience and Key Attributes

• Experience within an FMCG business/ brand is desired.
• Ability to understand our core audience in a way that brings the brand to life authentically for our drinkers.
• Be a creative storyteller – bringing your life to work across the organisation through presentations and in-person events.
• Collaborative team player who can respond to change in the market & internally.
• Results oriented with an instinct for driving initiatives to completion and delivering at pace.
• Ability to move from concept to action at the right time and keep self and teams focused on priorities.
• Ability to develop accountability across the organisation, with a strong focus on stakeholder relationships.

This is an exciting time to join our newly formed business. With a history of innovation and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference by bringing together two diverse companies, with global reach enabling opportunity, growth and collaboration with fantastic people.

Application process

Interested in finding out more? Apply today and a member of the recruitment team will be in touch.

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.