Position Title: Assistant Brand Manager (11 months FTC)
Location: Wimbledon, (2 days)
Reports to: Senior Brand Manager
Scope: Retail Hair
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and, a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com.
THE ROLE
We are looking for an Assistant Brand Manager to join our dynamic and passionate brand team. This role will see you supporting new ground-breaking campaigns and bringing bold ideas to life. Reporting to a Senior Brand Manager, the remit of this role includes oversight of our in-store and media brand activations. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth. To be successful in this role, you will need to demonstrate hunger for learning and trialing new things, desire to understand the UK consumer and shopper better, and ability to make your love for our brands infectious. Your work and commitment will ensure that our business achieves sales, profit, and market share objectives.
KEY RESPONSIBILITIES
In Store POS & Retailer media
- Leads instore perm and temp POS design and production. Works with global team to ensure the timely delivery of suitable assets for in-store campaigns
- Manages budget & challenges the costs when working with agencies to ensure execution is at optimal cost level
- Refines activity to improve ROIs so successes can be implemented and shared with the business
Digital media
- Leads the implementation of digital plans for brand campaigns (key deliverables: assets matrix)
- Work with the Global teams to ensure we receive fit-for-purpose, winning content that delivers on at least 80% of our local requirements
- Partner with the comms team to select the strongest Influencer Marketing content for amplification in paid
- Collaborate with brand, sales, and trade teams to facilitate media tagging (securing trade back from >75% of media)
Ecom brand visibility
- Lead on digital conversations with customers and support with relevant content for their platforms
- Ownership of CARS - Content, Assortments, Reviews & Search (tracking, improvement, and content implementation)
- Ratings & reviews campaign management
- Plan and track /optimize always on search
Consumer / Customer events
- Work with the Brand, Trade and National Account Managers to help develop and deliver brand presentations at retailer strategy meetings
- Support brand team with organizing events and ad hoc key meetings
- Translate insights / category data into action to support retailer sell-ins
Analysis
- Conduct ad-hoc performance analysis and reporting sales and shoppers' data (e.g. Nielsen, Kantar etc.)
- Track competitors' activity and industry trends, sharing key learnings with internal teams.
Communication & Best Practice Sharing
- Be a champion for our brands, maintaining regular dialogue cross-functionally to drive the brand plans in the relevant channels
- Conduct regular store visits and track competitor activity striving for best in class/disruptive communication
QUALIFICATIONS. THE WELLA IDEAL FIT
We are looking for a self-motivated individual with energy and enthusiasm. You like to hit the ground running, owning your projects, and driving them through to ensure the UK market is on the map for best in class. You live and breathe Wella's company values: committed, collaborative, creative, connected, and courageous.
Must have:
- Previous Marketing / E-com experience
- Experience working with UK retailers
- Strong data analysis and interpretation skills
- Proven Project Management & budgeting skills
- Excellent communication skills with track record of building strong relationships/collaboration
- An entrepreneurial, self-starter mindset
- A "can do" attitude
Nice to have:
- Assistant Brand Manager FMCG with 1-2 years' experience
Education:
- Educated to degree level - Marketing/Business/Management desirable.
WHAT WE OFFER
· 25 days holiday + additional day off for your birthday (not including bank holidays)
· 3 days personal leave for your own signification life events
· 2 paid days off for volunteering/charity work
· Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
· Optional Family Private Medical Insurance Cover
· Income Protection
· Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
· Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
· EAP (Employee Assistance Programme)
· Enhanced maternity, paternity, and adoption leave
· Gym Benefits
· Eye Tests
· WOW Programme (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
· Workplace/Nursery Benefits
· 4 weeks working remotely abroad
· Early Friday Finish during Summer
EEO OPPORTUNITIES
Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.
We offer equal employment opportunities to qualified individuals without regard to race, religion or belief, colour, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.