Assistant Brand Manager

Veetee; Rochester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking an Assistant Brand Manager to enhance their brand activations and visibility. The role involves strategic planning, managing online marketing campaigns, and evaluating performance metrics. Ideal candidates will have a background in brand marketing, strong communication skills, and a proactive approach to brand management.

Qualifications

• 2-3 years of experience in brand/digital marketing, preferably in FMCG.
• Familiarity with digital and performance marketing channels.
• Strong IT skills and ability to adapt to changing trends.

Responsibilities

• Plan and implement retailer activations to drive brand visibility.
• Manage paid marketing on e-tail platforms and PR initiatives.
• Support digital strategies including paid social and influencer campaigns.

Skills

Brand Marketing

Digital Marketing

Project Management

Communication

Analytical Skills

Education

Bachelor’s degree in marketing, business, management, or related fields

Tools

Microsoft 365

Job description

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At Veetee, we’re creating a distinctive branded offering of high-quality, tasty products that are redefining consumer expectations in ambient convenience foods. Our inspiration comes from tasty, healthy, and fresh ready-to-eat products, and we work hard to deliver these values in a 12-month+ shelf life format in an innovative and affordable way. Ultimately, we want to redefine ambient convenience foods and the shopper aisle they’re housed in!

Job Purpose:

As an Assistant Brand Manager, you will play a pivotal role in translating strategy into action across various brand activities, including innovation and delivering effective retailer media both in-store and beyond.

Responsibilities:

• Planning, developing, and implementing retailer activations (online & offline) in key accounts to support promotional programs, maximize in-store visibility, and drive reach and frequency to support purchase conversion.
• Tracking and reporting retailer activation performance, utilizing Roamler where appropriate, to ensure retailer media implementation aligns with objectives.
• Managing paid marketing on e-tail platforms to enhance online brand visibility and increase household penetration in key accounts.
• Implementing PR initiatives.
• Supporting the Head of Marketing with digital strategies, including paid social and influencer campaigns.
• Managing the UK Amazon online store and developing expansion plans for key EU markets.
• Supporting the development and launch of two new product ranges across multiple categories.
• Driving performance marketing campaigns across digital channels (search, display, social) with a focus on ROI, customer acquisition, and conversion metrics to grow the brand and improve sales efficiency.
• Performing other duties and ad-hoc projects as required.

Skills, Knowledge, and Experience:

• 2-3 years of experience in brand/digital marketing, with some exposure to project management, preferably in FMCG.
• Familiarity with digital and performance marketing channels (paid social, search, display).
• Strong IT skills, including proficiency in Microsoft 365 applications.
• Bachelor’s degree or equivalent in marketing, business, management, or related fields.
• Organized self-starter with initiative.
• Ability to meet targets and deadlines.
• Excellent communication and interpersonal skills.
• Creative and analytical mindset.
• Attention to detail and problem-solving skills.
• Ability to remain calm under pressure in a fast-paced environment.
• Adaptability to changing trends and deadlines.
• Punctuality, reliability, motivation, and willingness to learn and develop.
• Positive attitude and willingness to go the extra mile.

Shift Pattern:

Monday to Friday, 9:00 am to 5:30 pm, Office Based

If you're passionate about building brands, engaging consumers, and thrive in a dynamic, hands-on role, we encourage you to apply.