Assistant Brand Manager

Allied Bakeries | part of Associated British Foods plc; Maidenhead; Hybrid; GBP 35,000 - 41,000; Full time

Job summary

A leading bakery company in the UK is seeking an Assistant Brand Manager for its Kingsmill brand. This role involves managing digital content and marketing campaigns, ensuring a strong online presence while supporting product innovations. The position is based in Maidenhead and offers a hybrid work model.

Benefits

33 days annual leave

Discounts at Tesco, M&S, Currys and more

Cycle to Work & Electric Car Scheme

Employee Assistance Programme

Up to 10% employer pension contribution

Qualifications

• Experience in digital marketing and managing social media.
• Ability to develop engaging content and work with creative agencies.
• Strong project management skills.

Responsibilities

• Own and lead Kingsmill’s social media and digital strategy.
• Develop exciting content and manage relationships with creative agencies.
• Manage the Kingsmill website and optimise our brand presence online.

Skills

Creativity

Digital Marketing

Content Development

Job description

Allied Bakeries are owned by Associated British Foods. ABF is a diversified international food, ingredients and retail group with sales of £20.1bn and 138,000 employees in 56 countries. It has significant businesses in Europe, Africa, the Americas, Asia and Australia. Our sister companies in ABF UK Grocery produce products under many market-leading household brands, including Jordans, Ryvita, Pataks, Blue Dragon & Silver Spoon.

We are proud of our brands: we make top 10 UK grocery brand Kingsmill as well as Allinson’s, Bürgen and Sunblest. You’ll know us best through our white, wholemeal and seeded market-leading loaves, as well as Kingsmill 50/50, the nation’s favourite Healthier White, and our delicious pancakes, crumpets, hot cross buns and other bakery products.

The success of our business depends on us having the right people on the team. We are incredibly passionate about our business, but it isn’t for the faint-hearted – it’s pacey and demanding so our people need to have a positive attitude and to want to work inclusively. We take massive pride in what we do, not least in how colleagues based in our bakeries and depots have one of the best safety performance records in the industry.

Our Grocery Service Centre, based near Liverpool, is a hub for transactional activity across multiple ABF companies within the ABF Grocery division. Supporting some of our well-known brands such as Kingsmill, Pataks, Blue Dragon, Jordans, Ryvita and Silver Spoon, amongst others. We deliver Shared Service activities across a wide range of disciplines including Customer Services, Consumer Care, Finance, Payroll, HR and IS.

If you’re looking to join a business that is passionate, encourages you to be the best you can be, and values its people, we’d love to hear from you.

Overview Of Role

Location: Maidenhead

Hybrid: Our hybrid model typically includes 1–2 in-office days per week, with flexibility to accommodate personal and team needs.

Salary: Circa - £35,000 per annum dependant on experience

Join the Team Behind the Nation’s Favourite Bread Brands

At Allied Bakeries, we're proud to bake some of the UK's best-loved products — including Kingsmill, Allinson's, and Sunblest. From soft white loaves to crumpets and pancakes, our range brings something special to every table.

Our latest campaign, "It's Not Magic, It's Kingsmill", brings to life the whimsical world behind our 50/50 bread, showcasing how healthier choices can be both delicious and fun.

We're currently seeking a creative and driven Assistant Brand Manager to join our Kingsmill Marketing team. This is your opportunity to contribute to one of the UK's most recognisable bakery brands, helping shape our digital presence, support innovation, and deliver campaigns that connect with millions.

About The Role

This is an exciting opportunity to help drive the success of our flagship Kingsmill brand. Reporting to the Marketing Manager, you'll play a key role in managing Kingsmill’s digital presence and supporting wider marketing campaigns — from new product launches to social media content and shopper marketing.

You’ll be the link between our brand and the people who matter most — our consumers, customers, and internal teams. No two days will be the same!

What You’ll Be Doing

• Own and lead Kingsmill’s social media and digital strategy
• Develop exciting content and manage relationships with creative agencies
• Support on product development projects and packaging changes
• Help bring our shopper marketing campaigns to life in stores
• Manage the Kingsmill website and optimise our brand presence online
• Champion the Kingsmill brand across our teams in the UK and Northern Ireland
• Track and manage our marketing budget with accuracy
  
  

Why Join Allied Bakeries?

We believe the best work happens when people feel supported, included, and empowered to grow. That’s why we offer:

Career development opportunities

A supportive, people-first culture

33 days annual leave (including bank holidays)

Discounts at Tesco, M&S, Currys and more

Cycle to Work & Electric Car Scheme

Employee Assistance Programme

Up to 10% employer pension contribution

️ Charitable giving via payroll

Holiday purchase scheme

Allied Bakeries is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.