Asset & Wealth Management - EMEA Third Party Wealth Marketing Analyst - London London · United [...]

Goldman Sachs Bank AG; London; On-site; GBP 40,000 - 65,000; Full time

Job summary

A leading financial institution seeks a Marketing Analyst to drive integrated marketing strategies for its Third-Party Wealth client channel in London. The role involves collaborating with global teams, executing impactful campaigns, and analyzing client perceptions to enhance marketing effectiveness. Ideal candidates will have a strong background in asset management and digital marketing, with excellent communication skills.

Benefits

Comprehensive health and wellness programs

Competitive vacation policies

Employee support initiatives

Qualifications

• 2+ years in a similar role within a financial institution.
• Knowledge of the asset management industry.
• Solid experience in digital marketing and analytics.

Responsibilities

• Implement integrated marketing strategies for third-party wealth clients.
• Execute impactful lead generation and client retention campaigns.
• End-to-end reporting and measurement of marketing impact.

Skills

Communication

Digital Marketing

Time Management

Analytical Skills

Education

Bachelor’s Degree (BA/BS)

MBA and/or CFA preferred

Job description

Asset & Wealth Management - EMEA Third Party Wealth Marketing Analyst - London location_on London, Greater London, England, United Kingdom

Opportunity Overview sitemap_outline CORPORATE TITLE Analyst language OFFICE LOCATION(S) London assignment JOB FUNCTION Marketing account_balance DIVISION Asset & Wealth Management

Role Summary

This Analyst will play a key role within the Asset Management (AM) Marketing team, executing integrated marketing for our Third-Party Wealth (TPW) client channel across the United Kingdom. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms.

This role will work closely with the global, regional, and local Marketing teams, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to implement marketing strategy in service of the commercial objectives of the UK TPW business.

Position Responsibilities

1. Channel marketing implementation: Implement an integrated marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in EMEA, with a focus on London.
2. Brand narrative: Ensure the Asset Management value proposition, and associated third-party wealth value proposition are infused through all related marketing activities in the EMEA.
3. Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions.
4. Campaigns and execution: Execute well thought-out, impactful, and quantifiable lead generation and client retention campaigns leveraging a range of digital, media, and in-person channels.
5. Content: Partner with content and product marketing teams to deliver a content calendar that fully supports the third-party wealth marketing strategy.
6. Partnership marketing: Collaborate with third-party wealth business teams to deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
7. Sponsorships and Webinars: Partner with business and marketing leads to execute sponsorship and webinar strategies, including agenda, speakers, invitations, on-the-day experience, dinners, design, and impact measurement.
8. Measurement and reporting: End-to-end reporting and measurement of marketing impact, delivering clear ROI and adjusting strategies as needed for optimization.
9. Partnership and collaboration: Develop and maintain strong relationships with key stakeholders across the global organization.

Qualifications

1. 2+ years in a similar role within a financial institution, preferably asset management.
2. Knowledge of the asset management industry: clients, products, regulations, competitors.
3. Strong communication skills with keen attention to detail.
4. Excellent time management skills and ability to manage competing priorities and deadlines.
5. Ability to present investment views thoughtfully, synthesize information, and develop compelling stories.
6. Solid experience in digital marketing, with knowledge of martech, lead generation, and analytics in B2B environments.
7. Ability to work under pressure while maintaining high standards.
8. Bachelor’s Degree (BA/BS); MBA and/or CFA preferred.

About Goldman Sachs and our culture, benefits, and commitment to diversity are detailed in the original description. We offer comprehensive health, wellness, financial, and family care programs, along with competitive vacation policies and various employee support initiatives.