Asset & Wealth Management - Copywriter - London - Analyst

Goldman Sachs; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading global investment firm in London seeks a Marketing Analyst to drive integrated marketing strategies for the Third-Party Wealth client channel. This pivotal role involves working closely with marketing teams to implement impactful marketing strategies that align with business objectives. The ideal candidate will have a background in asset management, strong communication skills, and be capable of delivering high-quality marketing initiatives.

Benefits

Diversity and inclusion programs

Training and development opportunities

Wellness and personal finance offerings

Qualifications

• 2+ years in a similar role within a financial institution, preferably asset management.
• Knowledge of the asset management industry, including clients, products, regulations.
• Ability to present investment views coherently and develop a compelling narrative.

Responsibilities

• Implement an integrated marketing strategy for AM’s third-party wealth client segment.
• Track and analyze client research to enhance perceptions of Asset Management.
• Execute impactful lead generation and client retention campaigns.

Skills

Strong communication skills

Attention to detail

Digital marketing

Time management

Lead generation

Analytical skills

Education

Bachelor’s Degree (BA/BS)

MBA and/or CFA preferred

Job description

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Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

9de562c7d4e4

Job Views:

3

Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Role Summary

This Analyst will play a key role within the Asset Management (AM) Marketing team,

executing integrated marketing for our Third-Party Wealth (TPW) client channel across the United Kingdom. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms.

This role will work closely with the global, regional and local Marketing teams, leveraging messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design to implement marketing strategy in service of the commercial objectives of the UK TPW business.

Position Responsibilities

• Channel marketing implementation: Implement an integrated marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in EMEA, with a focus on London.
• Brand narrative: Ensure the Asset Management value proposition, and associated third party wealth value proposition are infused through all related marketing activities in the EMEA.
• Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions
• Campaigns and execution: Execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
• Content: Partner with content and product marketing teams, to deliver a content calendar which fully supports the third-party wealth marketing strategy
• Partnership marketing: Partner with third party wealth business teams to deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
• Sponsorships and Webinars: Partner with business leads and functional leads within marketing to execute on sponsorship and webinar strategy, including agenda, speakers, invitations, on the day experience, dinners, design and impact measurement
• Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize.
• Partnership and collaboration: Develop and maintain strong relationships with key stakeholders across the global organization.

Qualifications

• 2+ years in a similar role within a financial institution, preferably asset management
• Knowledge of the asset management industry: clients, products, regulations, competitors
• Strong communication skills with keen attention-to-detail
• Excellent time management, and ability to manage competing priorities and deadlines
• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred
  
  

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process.