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Asset & Wealth Management - Copywriter - London - Analyst

Goldman Sachs, Inc.

London

On-site

GBP 40,000 - 70,000

Full time

4 days ago
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Job summary

Goldman Sachs is looking for a Marketing Specialist to implement integrated marketing strategies for third-party wealth clients in EMEA, primarily focused on London. The role demands strong communication skills and digital marketing expertise, along with an understanding of asset management. Applicants should have at least two years of experience in a similar financial role and a desire to contribute to a leading investment firm that values diversity and inclusion.

Qualifications

  • 2+ years in a similar role within a financial institution.
  • Strong understanding of asset management industry.
  • Ability to present investment views thoughtfully.

Responsibilities

  • Implement integrated marketing strategies for third-party wealth clients.
  • Execute impactful lead generation and retention campaigns.
  • Develop strong relationships with key stakeholders.

Skills

Communication skills
Digital marketing
Time management
Analytical skills

Education

Bachelor's Degree (BA/BS)
MBA
CFA

Job description

Responsibilities

  1. Channel marketing implementation: Implement an integrated marketing strategy for AM's third-party wealth client segment to fuel overall business growth objectives in EMEA, with a focus on London.
  2. Brand narrative: Ensure the Asset Management value proposition, and associated third-party wealth value proposition are infused through all related marketing activities in the EMEA.
  3. Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plans to enhance perceptions.
  4. Campaigns and execution: Execute well thought-out, impactful, and quantifiable lead generation and client retention campaigns leveraging digital, media, and in-person channels.
  5. Content: Collaborate with content and product marketing teams to deliver a content calendar supporting the third-party wealth marketing strategy.
  6. Partnership marketing: Partner with third-party wealth business teams to deliver high-impact, tailored marketing programs to deepen relationships and build loyalty with strategic clients.
  7. Sponsorships and Webinars: Coordinate with business and marketing leads to execute sponsorship and webinar strategies, including planning, speakers, invitations, on-the-day experience, dinners, design, and impact measurement.
  8. Measurement and reporting: Provide end-to-end reporting and measurement of marketing impact, deliver clear ROI, and adjust strategies as needed to optimize results.
  9. Partnership and collaboration: Develop and maintain strong relationships with key stakeholders across the global organization.

Qualifications

  1. 2+ years in a similar role within a financial institution, preferably asset management.
  2. Knowledge of the asset management industry: clients, products, regulations, competitors.
  3. Strong communication skills with keen attention to detail.
  4. Excellent time management and ability to manage competing priorities and deadlines.
  5. Ability to present investment views thoughtfully, synthesize information, and develop compelling stories.
  6. Solid experience in digital marketing, including martech, lead generation, and analytics in B2B environments.
  7. Ability to work under pressure while maintaining high standards.
  8. Bachelor's Degree (BA/BS); MBA and/or CFA preferred.

About Goldman Sachs

At Goldman Sachs, we commit our people, capital, and ideas to help our clients, shareholders, and communities grow. Founded in 1869, we are a leading global investment banking, securities, and investment management firm headquartered in New York, with offices worldwide.

We believe who you are makes you better at what you do. We are committed to fostering diversity and inclusion, providing opportunities for professional and personal growth through training, benefits, wellness, and mindfulness programs. Learn more about our culture, benefits, and careers at GS/careers.

We are committed to providing reasonable accommodations for candidates with disabilities or special needs during our recruiting process. Learn more at //goldmansachs/careers/footer/.

The Goldman Sachs Group, Inc., 2021. All rights reserved.

Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity.

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