Responsibilities
- Channel marketing implementation: Implement an integrated marketing strategy for AM's third-party wealth client segment to fuel overall business growth objectives in EMEA, with a focus on London.
- Brand narrative: Ensure the Asset Management value proposition, and associated third-party wealth value proposition are infused through all related marketing activities in the EMEA.
- Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plans to enhance perceptions.
- Campaigns and execution: Execute well thought-out, impactful, and quantifiable lead generation and client retention campaigns leveraging digital, media, and in-person channels.
- Content: Collaborate with content and product marketing teams to deliver a content calendar supporting the third-party wealth marketing strategy.
- Partnership marketing: Partner with third-party wealth business teams to deliver high-impact, tailored marketing programs to deepen relationships and build loyalty with strategic clients.
- Sponsorships and Webinars: Coordinate with business and marketing leads to execute sponsorship and webinar strategies, including planning, speakers, invitations, on-the-day experience, dinners, design, and impact measurement.
- Measurement and reporting: Provide end-to-end reporting and measurement of marketing impact, deliver clear ROI, and adjust strategies as needed to optimize results.
- Partnership and collaboration: Develop and maintain strong relationships with key stakeholders across the global organization.
Qualifications
- 2+ years in a similar role within a financial institution, preferably asset management.
- Knowledge of the asset management industry: clients, products, regulations, competitors.
- Strong communication skills with keen attention to detail.
- Excellent time management and ability to manage competing priorities and deadlines.
- Ability to present investment views thoughtfully, synthesize information, and develop compelling stories.
- Solid experience in digital marketing, including martech, lead generation, and analytics in B2B environments.
- Ability to work under pressure while maintaining high standards.
- Bachelor's Degree (BA/BS); MBA and/or CFA preferred.
About Goldman Sachs
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