ASO & SEO Manager (fixed term contract)

Welocalize; United Kingdom; On-site; GBP 35,000 - 60,000; Full time

Job summary

An established industry player is seeking a passionate ASO Manager to lead app store optimization strategies for international clients. In this dynamic role, you will leverage your expertise in mobile apps and digital marketing to ensure top visibility in app stores. Collaborating closely with the Digital Marketing Director, you will manage client portfolios, oversee project plans, and deliver high-quality results. This position offers the potential for a long-term career path after an initial contract period of 6-7 months. If you are driven, organized, and ready to make an impact in the mobile marketing space, this opportunity is for you.

Qualifications

• 2+ years of ASO experience or as a Senior ASO Executive.
• Strong expertise in mobile apps and digital marketing trends.

Responsibilities

• Manage clients’ ASO activities and strategies.
• Ensure high-quality deliveries and oversee ASO strategy.

Skills

Mobile Apps Expertise

ASO Strategies

Digital Marketing Trends

Client Relations

SEO Knowledge

Excel Proficiency

Account Management

Communication Skills

Analytical Mindset

Tools

AppTweak

App Radar

Sensor Tower

Job description

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A Bit About You

The ideal candidate will have similar experience as ASO Manager or at least 2 years of experience as a Senior ASO Executive.

As the ASO Manager, you will report to the Digital Marketing Director and you’ll be a key part of leading ASO strategies and support our international clients to ensure their apps appear at the top of the search results in all applicable App stores.

The contract will be expected to last for 6-7 months and there are possibilities to make it permanent afterwards.

The Role

As an ASO Manager you will have the knowledge and experience of the following:

1. Strong expertise in mobile apps
2. Up to date on the latest trends in mobile digital marketing, ASO and Stores best practices
3. Experience with tools such as AppTweak, App Radar, or Sensor Tower
4. Excellent verbal and written communication skills; fluent in English
5. Proficiency in additional languages is a plus – a strong advantage if Spanish
6. Good knowledge of SEO is a strong point
7. Experience in client relations
8. High proficiency in Excel
9. Good Account Management experience
10. Ability to juggle a number of tasks at once
11. Deliver and oversee high-quality work
12. Ability to work within a team and to manage and mentor the junior members
13. Management and tutoring of junior members of the team

Key Responsibilities

1. You will manage a portfolio of clients’ ASO activities and strategies
2. Ensure deliveries are on time and at a high-quality standard
3. Delivering and supervising ASO strategy
4. Lead weekly/monthly calls with the clients
5. You will be responsible for the overall project plans
6. You will work closely with the Digital Director for the costs/margins of the projects

You Need to

1. Be passionate about mobile and digital marketing
2. Be organised, determined and persistent
3. Be self-driven & results-oriented, with a positive outlook
4. Have excellent written and verbal communication skills
5. Be a natural forward planner who critically assesses own performance
6. Be credible and comfortable in dealing with business owners
7. Have a strong customer service ethos and the ability to build lasting relationships
8. Have meticulous attention to detail with a very analytical mindset
9. Experience and knowledge of Excel are essential