Art Director

Ffern; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A luxury brand in London is seeking a Senior Art Director to lead visual expression across various platforms, ensuring a cohesive aesthetic in line with brand values. The ideal candidate has over 10 years of experience in art direction and a strong portfolio that showcases mastery in visual storytelling. This role allows for remote work flexibility and offers competitive salary and benefits.

Benefits

Private healthcare

25 days holiday plus bank holidays

Flexible work days

Fern membership

Team meals and outings

Modern work environment

Qualifications

• 10 years experience within art direction, ideally in luxury brand context.
• Ability to translate brand values into visual concepts.
• A refined visual aesthetic with sensitivity to design elements.

Responsibilities

• Lead art direction for seasonal fragrance launches.
• Guide the visual identity of films and digital content.
• Mentor and inspire internal and external creative partners.

Skills

Art direction experience

Visual storytelling

Organizational skills

Collaboration

Portfolio showcasing skills

Tools

Figma

Job description

As (Senior) Art Director, you’ll serve as Ffern’s in‑house visual lead, reporting directly to the Creative Director. You will own all visual expression across the company (excluding graphic design), setting the aesthetic tone for seasonal campaigns, brand communications, film, retail, digital environments, and more.

You’ll translate Ffern’s unique identity, rooted in nature, folklore, seasonal rhythms, and artisanal craftsmanship, into visual storytelling that resonates emotionally across all touchpoints.

Key Responsibilities

• Lead art direction for seasonal fragrance launches—ensuring a distinctive, coherent visual narrative for each equinox or solstice release.
• Lead art director for seasonal Instagram content stills shoots.
• Work closely with the Creative Director to define and execute company‑wide visual content strategy and art direction.
• Guide the visual identity of Ffern’s films, editorial content, retail environments (including the flagship store at 23 Beak Street, Soho), digital media and content.
• Develop and oversee mood boards, art visualisations, layouts, shooting direction, styling, and set‑scapes.
• Collaborate across teams: creative, content, PR, product, and film to ensure visual consistency across campaigns and channels.
• Deeply understand the Ffern brand, and work with the Creative Director to continually develop our visual brand.
• Mentor and inspire internal and external creative partners to elevate all visual output.

• 10 yrs. experience within art direction, ideally within a consumer or luxury brand context.
• Deep ability to translate brand values into compelling visual concepts and storytelling frameworks.
• A refined visual aesthetic with sensitivity to texture, material, light, colour, and seasonal nuance.
• Exceptional organisational skills—capable of managing multiple visual projects across different formats simultaneously.
• Collaborative spirit and experience working with multidisciplinary teams and external creatives.
• Passionate about craft, narrative, nature-inspired visual worlds, and design with purpose.
• Curious mindset, constantly inspired by visual culture, folklore, heritage, and the changing seasons.
• A strong portfolio — professional or personal — showing mastery of colour, texture, materials, references, still life, space, and the ability to evoke emotion through imagery.
• Good Figma skills would be a bonus.

• Competitive salary: Experience dependent.
• Healthcare: Private healthcare offered as standard.
• Holidays: 25 days holiday + bank holidays, growing by 1 day per year spent with us.
• Remote work: All full-time London studio roles are three days a week in the studio, with two days flexible (team lunch at a top Hackney eatery if you come in on the flexible days).
• Fern membership: All of our team are members of the Fern ledger.
• Team dynamic: Fun, laid-back and sociable team with regular team meals, breakfasts, drinks and outings.
• Beautiful work environment: We work from a pair of sunlit studio spaces off Columbia road with state-of-the-art kit, MacBooks and breakout spaces.

N.B. Fern is growing fast, with a plethora of exciting projects on the horizon. This means our roles are somewhat flexible. If you don’t tick every box, but feel passionate about what you could bring to the table, please do apply.