Art Director

Pencil; Greater London; Remote; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Learning allowance

Flexible time off

Health insurance

Fully remote

Job summary

Pencil is hiring an Art Director proficient with GenAI to lead creative production across advertising, digital and print. You will translate briefs into output that aligns with campaign goals and brand identity, delivering high-quality work under tight timelines.

Working directly with clients and internal teams, you’ll shape AI-driven storytelling while collaborating with Producers, the Creative Director and Product to refine tools and workflows. Portfolio required.

Qualifications

• Experience as an Art Director or similar in advertising or digital production.
• Hands-on experience with GenAI tools across image, video and design generation.
• Proficiency in Adobe Creative Cloud or equivalent design tools.
• Comfortable presenting creative work directly to clients.
• A strong eye for visual identity, brand consistency and craft.
• Portfolio to showcase your work.

Responsibilities

• Design and deliver assets across formats using GenAI tools.
• Translate briefs into output that matches objectives and visual identity.
• Support flagship projects and maintain quality across deliverables.
• Brief and review daily output, with hands-on guidance rather than management.
• Present with confidence to clients on AI creative workflows.
• Provide feedback on tools, workflows and UX to support product improvement.

Skills

GenAI tools

Art direction

Adobe Creative Cloud

Presenting to clients

Brand consistency

Tools

Adobe Creative Cloud

Job description

About Us

At Pencil, we are building the AI Operating System for marketing — the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on‑brand, performance‑tested campaigns in minutes — across every market, channel and language — without sacrificing legal, IT or brand control.

Your mission

Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows — connecting insight, concept, copy, imagery and video into scalable systems — so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.

You work day‑to‑day under the direction of Art Directors and Creative Directors, bringing deep hands‑on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision — you're the person in the room who knows how to make the technology deliver on it.

Reporting and partnerships

• Reports to Juliette Suvitha, Head of AI Creative & Enablement.
• Briefs and reviews daily output from the wider Creative team, providing hands‑on guidance rather than formal management.
• Works closely with Producers, the Creative Director, and Product teams to keep output strategically aligned and technically feasible.
• Feeds back to Product on tools, workflows and user experience based on hands‑on use.

Key Responsibilities

Creative production

• Design and deliver: creative assets across formats — advertising, digital and print — using GenAI tools.
• Translate briefs into output: turn briefs into polished creative work that aligns with project objectives and the relevant visual identity.
• Support flagship projects: contribute to creative production on projects that demonstrate Pencil’s product capabilities.
• Juggle volume without dropping quality: manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables.

Quality and client‑facing work

• Brief and review: brief the Creative team and review their daily output.
• Own quality control: provide daily quality checks on client decks and feedback.
• Present with confidence: present to clients on AI creative workflows.

Collaboration and process

• Stay aligned: work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.
• Shape the platform: provide feedback on platform and AI tools, workflows, and user experience to support ongoing product improvement.
• Contribute ideas: help define how GenAI shapes Pencil’s approach to storytelling and design in internal creative discussions.

Innovation and growth

• Stay current: keep up with emerging GenAI and design technologies, sharing insights and inspiration with the team.
• Find better ways of working: identify new techniques and workflows that enhance speed, consistency, or creative quality.
• Improve what exists: take initiative to improve creative systems, templates, and processes within your projects.
• Keep growing: seek feedback proactively and apply it to grow both your craft and your creative judgment.

Your background

• Experience as an Art Director or similar, ideally in advertising or digital production (essential).
• Hands‑on experience with GenAI creative tools across image, video and design generation (essential).
• Proficiency in Adobe Creative Cloud or equivalent design tools (essential).
• Comfortable presenting creative work directly to clients (essential).
• A strong eye for visual identity, brand consistency, and craft (essential).
• Please be prepared to showcase your portfolio.

You’ll thrive here if you...

• Detail‑oriented: You can run multiple creative requests at once without letting quality slip.
• A hands‑on leader: You brief and review others’ work, but you’re still making things yourself.
• Calm under pressure: Daily quality checks and client decks don’t rattle you.
• Curious: You’re always exploring what new GenAI tools and techniques can do.
• Collaborative: You work well across Producers, the Creative Director, and Product.

Your Benefits

• Opportunity to work at the cutting edge of GenAI.
• Sponsored professional and personal learning allowance
• Flexible vacation / time‑off policy.
• Competitive health insurance and welfare cover.
• Fully remote work.