Area Sales Manager (Trade/Merchant)

Universal Business Team; Reading; On-site; GBP 42,000 - 50,000; Full time

Job summary

A leading company in tools and accessories, located in the UK, is seeking an Area Sales Manager for the Southern Territory. This role involves maximizing revenue and strengthening customer relationships while developing new business opportunities within London and the South. The ideal candidate will have experience in the trade merchant industry and a proven track record in sales management. A competitive salary of £50,000 plus benefits is offered, including a company car and profit share bonus scheme.

Benefits

Company car

Profit share bonus scheme

Supportive team culture

Qualifications

• Motivated and ambitious sales professional.
• Proven track record in managing territory accounts and developing new business.
• Ability to build strong customer relationships.

Responsibilities

• Maximise revenue and strengthen relationships with existing accounts.
• Conduct face-to-face meetings to build trust and ensure customer satisfaction.
• Develop new business opportunities with merchants and distributors.

Skills

Experience in trade merchant industry

Territory account management

Communication skills

Relationship building

Commercial awareness

Adaptability

Job description

Overview

Area Sales Manager – Southern Territory
£50,000 + Company Car + Profit Share Bonus Scheme
Territory: London, South East & South West England

Our client is a fast-growing specialist in power tool accessories, trusted by trade professionals and merchants across the UK. Their products are designed to be universal-fit, engineered for professionals and proven to perform on site, every time. They currently supply more than 3,300 stockists nationwide and are continuing to expand their reach.

They are now seeking a driven Area Sales Manager to join their expanding team and take ownership of one of their most significant regions: London and the South. This area generates approximately £1.8m in turnover and offers strong opportunities for growth through both account management and new business development.

The Role

Reporting to senior management, you will be responsible for:

• Maximising revenue and strengthening relationships with existing accounts across your territory
• Conducting regular face-to-face meetings to build trust, increase spend, and ensure customer satisfaction
• Developing new business opportunities with merchants, distributors, and trade professionals
• Converting qualified leads provided by the internal sales team into long-term partnerships
• Gathering market intelligence and monitoring competitor activity to support regional and national sales strategy

This role will combine territory account management with proactive new business development, ensuring that existing customers are fully supported while driving additional growth across the region.

Qualifications

The ideal candidate will be a motivated and ambitious sales professional who can demonstrate:

• Experience working within the trade merchant industry (essential)
• A proven track record in territory account management and new business development
• Excellent communication and influencing skills
• The ability to build strong customer relationships and deliver consistent results
• Strong commercial awareness, ideally within the construction or tools industry
• A proactive and adaptable approach, with the ability to work independently

• Competitive salary in the region of £50,000

• Company car to cover your territory
• Profit share bonus scheme – recognising and rewarding your success
• The opportunity to represent a trusted, growing brand with more than 3,300 stockists nationwide

Benefits / Additional Information

Our client has supportive team culture, built on values of honesty, precision, commitment, and reliability. The sales team structure prioritises and supports regional growth with external sales team members working closely with a office based sales team to maximise sales opportunities.

If you are motivated by growth, experienced in the trade merchant industry, and excited to manage and expand a £1.8m territory, this could be the perfect opportunity for you.