Area Sales Manager - South East

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We are supporting an international, market-leading manufacturer within the bathroom industry, poised for significant growth. This role offers a unique opportunity to play a pivotal part in expanding the business and its offerings. With excellent benefits, a supportive company culture, and substantial career development potential, this opportunity should not be missed.

Role Overview: We are seeking a dynamic and results-driven sales professional to grow, service, and manage retail and trade accounts, including buying groups, national account stores, retail showrooms, and trade merchants. The role involves creating demand, building strong customer relationships, and positioning the company as the preferred solutions partner in the market. You will manage a client base of approximately 80-100 active clients.

Work closely with buying groups to secure direct deals and foster long-term partnerships.

Participate actively in industry shows such as KBB, HIX, Installer Show Live, and Screwfix Show to promote the brand and generate new business opportunities.

Key Responsibilities:

• Territory Management: Drive sales growth across the South East and South Central regions, excluding inside The M25. The targeted areas include BS, GL, BA, DT, SN, OX, RG, SP, BH, SO, PO, GU, HP, BN.
• Customer Training: Deliver tailored training plans to develop and secure brand advocates within customer accounts.
• Account Development: Collaborate with distributors, national merchants, and independent showrooms to strengthen existing relationships and acquire new business.
• Sales Initiatives: Present and implement sales initiatives aligned with the company's growth targets and sales cycles.
• Market Intelligence: Collect and report market insights, identifying opportunities to enhance customer offerings and increase revenue.
• Product Promotion: Actively promote the full product range (bathroom, kitchen, ceramics, flushing systems), addressing gaps in customer portfolios.
• Relationship Building: Develop strong partnerships across key channels, working collaboratively with internal teams.

Why Join Us?

• Be part of an international, market-leading organization known for innovation and excellence.
• Significant growth potential during an exciting restructuring period.
• A company culture emphasizing teamwork, innovation, and employee development.
• Excellent benefits package and long-term career prospects.

The Ideal Candidate: You are proactive, commercially savvy, and experienced in managing sales territories within retail and trade channels. With exceptional relationship-building skills and a strategic mindset, you thrive in fast-paced environments and are eager to make a significant impact. If you currently work in a showroom and are seeking a field-based role, this could be the perfect opportunity for you.

For further information and a confidential chat, please contact Ed Robinson below.

ASR International specializes in Commercial, Operational, and Sales roles across GB; our expertise includes manufacturers and distributors within the bathroom, brassware, and sanitaryware sectors, focusing on senior-level appointments and directors.