Area Sales Manager (South)

Agri-Lloyd Ltd; Lytham St Annes; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading agricultural company is seeking an Area Sales Manager to oversee the South UK territory. You will build relationships with farmers and merchants, conduct farm visits, and achieve sales targets. The ideal candidate has a strong understanding of livestock farming and experience with CRM systems. Competitive salary and opportunities for professional development are offered.

Benefits

Competitive salary and benefits

Opportunities for professional development

Supportive working environment

Qualifications

• Strong understanding of livestock farming.
• Practical experience through education or hands-on farming work.
• Familiarity with CRM systems and data analysis.

Responsibilities

• Achieve territory’s sales targets through strategic planning.
• Conduct at least 15 farm visits per month.
• Maintain forward-planning calendar and update CRM.
• Analyse sales data to identify trends and propose actions.
• Support merchants at auction marts and farmers meetings.
• Attend key national and regional agricultural shows.
• Deliver presentations and build relationships.
• Collaborate with internal teams.

Skills

Interpersonal skills

Time management

IT proficiency

Customer-focused

Multitasking ability

Tools

CRM systems

PowerPoint

Excel

Job description

About Us

Farmsense has been supporting British farmers since 1992 with premium animal health products and world-class customer service. As part of Tangerine Holdings, we pride ourselves on innovation, integrity, and building long-term relationships with our customers.

The Role

We’re looking for a passionate and driven Area Sales Manager (ASM) to join our team and take ownership of the South UK territory. Reporting to the National Sales Manager, you’ll be responsible for achieving and exceeding your area’s sales plan by developing strong relationships with farmers and merchant sales reps.

This is a field-based role requiring regular farm visits, dual calling with merchant reps, and proactive engagement with key stakeholders in the agricultural sector.

Key Responsibilities

• Achieve the territory’s sales targets through strategic planning and relationship building.
• Conduct at least 15 farm visits per month, either solo or with merchant reps.
• Maintain a forward-planning calendar and update CRM with detailed meeting notes.
• Analyse sales data to identify trends and propose corrective actions.
• Support merchants at auction marts and farmers meetings.
• Attend key national and regional agricultural shows.
• Deliver presentations and build relationships with Key Opinion Leaders.
• Collaborate with internal teams including marketing, customer service, and technical support.

What We’re Looking For

Knowledge & Experience

• Strong understanding of livestock farming.
• Practical experience through education or hands-on farming work.
• Familiarity with CRM systems and data analysis.

Skills & Attributes

• Excellent interpersonal and communication skills.
• Strong time management and IT proficiency (especially PowerPoint and Excel).
• Self-motivated, enthusiastic, and customer-focused.
• Able to multitask and deliver creative, flexible solutions.

Why Join Us

At Farmsense, you’ll be part of a team that values integrity, collaboration, and continuous improvement. We offer:

• Competitive salary and benefits.
• Opportunities for professional development.
• A supportive and innovative working environment.