Area Sales Manager (Reading)

JR United Kingdom; Milton Keynes; Remote; GBP 34,000 - 40,000; Full time

Job summary

A leading foodservice company is seeking an Area Sales Manager to maximize independent foodservice business in your territory. You will gain and maintain customer relationships, delivering profitable growth and ensuring customers receive tailored solutions. Ideal candidates should have strong commercial skills and a passion for sales.

Benefits

Uncapped bonus potential

Company car or travel allowance

Home-based contract

Qualifications

• Ideal candidates will have commercial awareness and sales drive.
• Experience in the food industry is advantageous but not required.
• Strong interpersonal and relationship management skills are essential.

Responsibilities

• Gain, grow, and retain customers, achieving profitable growth targets.
• Research opportunities within the territory and build strong customer relationships.
• Onboard new customers while maintaining existing accounts.

Skills

Commercial acumen

Relationship building

Proficiency in Excel

Job description

Job Title: Area Sales Manager

Location: Homebased / Reading

Salary: Up to £40,000 + uncapped bonus potential, company car or travel allowance & home-based contract

Company: kff, a regional food wholesaler part of Sysco, with around 250 colleagues near Maidstone, Kent.

Job Description:

We are seeking an Area Sales Manager responsible for winning and maximizing independent foodservice business in your area. If you enjoy working in the field and growing your career within a leading foodservice company, kff is the place for you.

Responsibilities:

• Gain, grow, and retain customers, delivering profitable volume growth against targets.
• Research target audience and opportunities within your territory.
• Build and leverage strong customer relationships through face-to-face meetings and understanding customer needs.
• Onboard new customers effectively while maintaining relationships with existing accounts.
• Partner with customers to understand their growth plans, add value, and offer practical solutions and products.
• Understand competitor activity and proposals to ensure your customers receive the best local solutions.

Requirements:

Ideal candidates will be commercially astute, proficient in Excel, and skilled in building and maintaining relationships. A desire for sales is essential. Food industry experience is a plus but not necessary. We value diversity and inclusivity, encouraging you to bring your whole self to work.