Area Sales Manager (Reading)

JR United Kingdom; Leeds; Remote; GBP 40,000 - 50,000; Full time

Job summary

A leading foodservice company is seeking an Area Sales Manager to drive growth in Leeds. This home-based role involves building customer relationships, maximizing sales, and understanding market needs while being part of a dynamic team culture. With opportunities for bonuses and a supportive environment, candidates with sales acumen are encouraged to apply.

Qualifications

• Capable of winning new business and maximizing sales.
• Commercially astute with proficiency in Excel.
• Food industry experience is a plus but not required.

Responsibilities

• Gain, grow, and retain customers to deliver profitable volume growth.
• Research target audiences and opportunities within the territory.
• Build strong customer relationships through face-to-face meetings.

Skills

Customer Relationship Management

Commercial Acumen

Field Sales

Excel Proficiency

Job description

Area Sales Manager (Reading), Leeds, West Yorkshire

Client:

kff

Location:

Leeds, West Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

10.07.2025

Expiry Date:

24.08.2025

Job Description:

Job Description

Position: Area Sales Manager

Location: Homebased / Reading

Salary: Up to £40,000 + uncapped bonus potential, company car or travel allowance & home-based contract

Kff is a regional food wholesaler with around 250 colleagues near Maidstone, Kent. Part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. We have a family feel, supplying local pubs and restaurants as well as delivering directly to caterers.

We have ambitious growth plans and seek Area Sales Managers responsible for winning and maximizing independent foodservice business in your area. If you enjoy working in the field and want to grow your career within a leading Foodservice company, kff is the place for you.

Responsibilities:

• Gain, grow, and retain customers to deliver profitable volume growth against targets
• Research target audiences and opportunities within your territory
• Build strong customer relationships through face-to-face meetings and understanding their needs
• Onboard new customers effectively while maintaining relationships with existing accounts
• Partner with customers to understand growth plans, add value, and offer practical solutions
• Monitor competitor activity and proposals to ensure offering the best local solutions

Candidate Profile:

We seek someone capable of winning new business and maximizing sales with existing customers. The ideal candidate is commercially astute, proficient in Excel, and skilled in building relationships. A desire for sales is essential. Food industry experience is a plus but not required.

We value diversity and aim to create an inclusive workplace. Bring your whole self to work and help us define our culture.